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5 UNTAPPED STRATEGIES of EARLY ADOPTER
MARKETINGReaching Early Adopters Through Motivational Triggers
read the entire blog post at: http://bit.ly/5Untapped
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EARLY ADOPTERS ARE MOTIVATIONALLY:
Trend Setters
Seekers
Intellectual
Risk Takers
Easily Bored
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EARLY ADOPTERS ARE NOT MOTIVATED BY:
Benefits or Features
Inspired by “Dumbed Down” Marketing
Public Recognition Outside of their Community
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EARLY ADOPTERS VALUE INTELLECTUAL STIMULATION
Engage the mind
Better yet, engage the mind and body
Intellectually stimulating puzzles and quizzes
Teach, don’t preach
#1
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EARLY ADOPTERS HAVE HIGH “FEAR OF MISSING OUT”
#2
Want to be viewed as at the “front” of the loop
Want to be the gateway of discovery to their friends
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EARLY ADOPTERS ARE ATTRACTED TO ART, EMOTION, ADVENTURE
#3
The tactile, design, interactive experience matters
Enjoy seeking, searching, discovery
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THE “WHY” SERIOUSLY MATTERS#4
Look for the deeper meaningThe cause, the movement, the reason
early adopters are inspired by change, creativity, design, new ideas
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EARLY ADOPTERS AREN’T ALWAYS EXTROVERTS#5
Social “attention” in public way not a motivator
Their social community matters most
Deliver their own message, their way
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.COM
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