5 WAYS FOR AUTHORS TO GET MORE SHARES ON
SOCIAL MEDIATrouble getting your content shared and re-posted on
social media? Wondering why nobody is liking or retweeting or repinning you? Here are some ways to rethink how you connect with other users, and make
yourself—and your content—more shareable.
BE A PERSON: Do you keep blurting “Buy my book” without sharing anything about yourself as an author—or as a person? It only takes a few words here and there: about your life, what you’re excited about, things that you like. Any opportunity to relate to you, perhaps even bond with you, will go a long way.
TREAT THEM LIKE PEOPLE: Seriously, you followed them for one week and already you’re asking them to vouch for you? What next, you need help moving your couch? You do understand that these are “social” networks, right? Treat people like, well, people—not like they're just prospects.
DESCRIBE YOUR BOOK: What is your book like? Are all your book-related tweets a collage of hashtags and obscure descriptions and quotes from people we don’t know? Have movie poster blurbs taught you nothing?
PITCH TO THE RIGHT AUDIENCE: Who likes the kind of thing you wrote? When looking for potential readers, start with people who've exhibited an interest in the type of stuff you write. Not everybody likes every type of book. In fact, nobody likes every type of book.
MAKE THE BEST BOOK YOU CAN: Is your book ready to share on social media? Did you write the best book you could? Did you revise it? Did you edit it? Did other people read it? Did you revise the book after their feedback? Do you have a great cover? Do you have a great 2-sentence description? Do you have a great summary?
FURTHER READING
#TwitterFail: 5 Reasons They Won’t Tweet About Your Bookhttp://www.diyauthor.com/twitterfail-wont-tweet-book/
How your readers can receive your Facebook notificationshttp://www.diyauthor.com/get-facebook-notifications-fans-can-receive/
3 Book Marketing Ideas I’m Going to Steal From The Office’s B.J. Novakhttp://www.diyauthor.com/3-book-marketing-ideas-im-going-to-steal-from-the-offices-b-j-novak/
