5 Ways to Repurpose Content

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Why Should You Repurpose Your Content?

Although articles are very informative, sometimes we find ourselves publishing them and then never going back to them. Repurposing content provides alternative ways for a business to show previously written articles. This also keeps their audience engaged

Infographics

Infographics mainly contain images and figures with snippets of information. They can be used for many things such as:• advertisements• general information • step by step guides.

If done correctly they are well laid out, easy to read and give the right balance of information

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Podcast

Podcasts are audio files containing the information you would like to pass over to your audience. The advantages of them are that they are:• Quick to download• You can listen to them at any time• No need for professional equipment

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YouTube Video

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YouTube is the 2nd biggest search engine, therefore posting a video on here allows you venture into new markets. A video is very useful because:• You can create tutorials• Showcase new products and services• Allows your audience to revisit at any time

SlideShare

SlideShares are refreshing as you can have lots of slides but still keep it looking clean and new. The key is to not overload each slide. Bullet points are a good way of displaying information and adding pictures and embedding videos keeps it interesting

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E-Books/ Digital Magazines

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The platform Issuu is one of the top digital magazine platforms. It allows you to create your own magazines/ newsletters. This could be useful to customers so that they don’t have to ask for a paper copy and can just look at them on their iPads. It also gives a clean look making your content more professional.

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