50 Compelling Statistics

on Global eCommerce

Curated by PromptCloud, a Data-as-a-Service provider

Global eCommerce Market

1Penetration of eCommerce

80%of the worldwide internet users have purchased products online via desktop, mobile, tablet or other devices.

B2C eCommerce sales value 28

Worldwide b2c eCommerce sales reached

$1.7 trillion in 2015. This is equal to the GDP of Brazil.

2

Top 5 biggest markets by global eCommerce Sales

China$562.66 BLN

USA$349.06 BLN

UK$93.89 BLN Japan

$79.33 BLN

Germany$74.46 BLN

123 4

5

3

Fastest-growing region 294

With an eCommerce turn over of $770 billion, Asia-Pacific is by far the world’s largest region, registering

an impressive 44% year-on-year growth.

Country that will drive growth 31

The number of digital buyers in India is expected to reach 41 million by the end of 2016, representing

27%

5

of total number of internet users in the country.

Mobile commerce 37

Paypal and Ipsos research expect mobile

revenue to reach $291 billion

6

in 2016.

Top eCommerce players by net sales 17

$107 billion $12.3 billion $8.6 billion

7

Chinese eCommerce Market

China’s eCommerce sales 30

It has been predicted that China will exceed

$1 trillion in eCommerce sales by 2018.

8

Market share in China 4

80%

9

In 2013, Alibaba had an eCommerce market share ofin China.

Alibaba’s revenue in China 5

In March 31st 2016, the Chinese eCommerce Corporation recorded Alibaba’s revenue of

$13.08 million.

10

Alibaba’s customer base

Alibaba has 300 million customers per year, which is equal to the entire US population.

11

Alipay vs. Paypal

Alipay, a third-party online payment platform established in China by Alibaba is worth

$60 billion, where as Paypal is worth

$49 billion.

12

UK eCommerce Market

UK’s eCommerce market 8

In 2010, the United Kingdom had the biggest

market in the world with £121 billionwhen measured by the amount sent per capita.

13

UK’s global footprint 9

50% of shoppers worldwide seek British goods, especially the USA (21% cross-border purchases) and China (15%).

14

UK’s mobile commerce 10

Paypal has reported that 59% of online transactions in the UK are made via mobile device.

15

UK’s eCommerce sales value 11

Online sales value in the UK reached an estimated

£52.25 billion in 2015, with the average shopper spending

£ 1174 billion.

16

US eCommerce Market

E-commerce growth in the U.S. 12

The number of digital shoppers in the USA has been constantly growing – from 172 million in 2010 to

205 million in 2015.

17

E-commerce adoption in the U.S. 14

Close to 73% of the internet users in the U.S. representing more than

60% of the entire population, had purchased online.

18

Mobile commerce in the U.S. 15

10% of Americans have purchased, at least once via mobile device.

19

E-commerce growth projection in the U.S.

16

The amount of online sales are expected to rise to

$523 billion by 2020, mainly due to mobile devices. This is equivalent to combined GDP of Romania, Czech Republic and Slovakia.

20

B2B eCommerce Sales in the U.S. 46

Forrester forecasts that US B2B eCommerce will grow

from $780 billion in 2015 to $1.3 trillion in 2020.

21

Fastest-growing category in U.S. commerce

27

According to a research done by Accenture, if given an

option, 75% of consumers would like to make entire car-buying process online.

22

Most successful e-tailer in the USA 13

Amazon is the most successful eCommerce player in the United States.

23

More about Amazon

Amazon’s profitability 18

Although Amazon was launched in 1995, the first yearly profit wasn’t until 2003.

24

Amazon’s sales value per minute 19

In 2014 when Amazon’s site went down for 49 minutes the company missed sales of

nearly $5.7 million.

25

Amazon’s website traffic 20

Amazon’s website receives 94 million visitors per month which is little less than the population of Philippines.

26

Amazon’s “Prime Day” sales 21

On Amazon’s peak day called “Prime Day”,

320 products get sold per second.

27

Amazon’s brand value 22

Amazon’s brand value is worth

$ 45.73 billion.

28

Cart Abandonment

Global cart abandonment rates 32Percentage of customers who left behind their orders instead of purchasing.

North America

Latin America

Europe

APAC

Africa/Mid. East

68% 69% 70% 71% 72% 73% 74% 75% 76% 77%

74%

75.3%

70.9%

76.3%

76.1%

29

Top reasons for cart abandonmentin the U.S.

33

Extras cost high (shipping, taxes) 61%

Account creation required 35%

Complicated checkout process 27%

30

Recoverable sales 34

In the USA and Europe, $260 billion worth of lost orders can be recovered by optimizing check out flow and design.

31

Abandonment rates by industry 35

Retail 74.6% Travel 80.1% Fashion 68.8%

32

Customer Insights

2Why do people shop online? 33

What triggers sales 23

8 out of 10 consumers will shop online if offered free shipping.

34

Top cross-shopping category 24

Apparel is the most popular cross-shopping category

with 72% of women looking for apparel.

35

Time to compare 25

38% of consumers spend 30+ minutes comparing products before finally purchasing the product.

36

Social media in the buying process 38

Top social media people use as part of online shopping experience.

Facebook 52% YouTube 25% Twitter 14%

37

Best-selling products 26

The best-selling products in eCommerce sites worldwide are usually

books, software and music.

38

Increasing repeat purchase 50

Offering points as rewards can increase repeat

shopper annual visits by up to 20%.

39

Digital coupons 47

According to Juniper Research mobile coupon usage

will surpass 1 billion users by the year 2019.

40

Customer retention 48

It is 7x more expensive to get a new customer than to retain an existing one.

41

Impact of customer experience 49

86% of customers will pay up to 25% more to get a better customer experience.

42

Affiliate Marketing 39

According to marketing firm Custora, affiliate

marketing now drives 16% of eCommerce orders in the U.S.

43

Consumer behavior with respect to devices

40

90% of consumers move between devices to accomplish a goal, whether that’s on smartphones, PCs or tablets.

44

Discounts can win back customers 25

54% of shoppers will purchase products left in shopping carts, if those products are offered at a lower price.

45

Mobile web 41

71% of the global mobile web users expect websites to load as quickly, or faster on their mobile phone compared to the computers they use at home.

46

Load time and sales 42

According to Amazon, every 100ms increase in

load time decreases sales by 1%.

47

Tablet vs. PC 43

52% of tablet users now say that they prefer to shop using their tablet rather than their PC.

48

Tablet vs. smartphone 44

Tablet visitors are nearly three times more likely to purchase than smartphone visitors.

49

Email and mobile 45

36% of emails from retailers are opened exclusively on mobile.

50

Sources• https://en.wikipedia.org/wiki/E-commerce

• adage.com/article/btob/tablet-users-high-performance-expectations/285877

• www.internetworldstats.com/emarketing.htm

• https://www.thinkwithgoogle.com/articles/shift-to-constant-connectivity.html

• http://www.cmo.com/features/articles/2012/1/18/adobe-digital-marketing-study-finds-tablets-rule-for-shopping.html

• https://blog.kissmetrics.com/5-ecommerce-stats

• www.nua.ie/surveys/ecommerce-statistics

• https://hostingfacts.com/internet-facts-stats-2016

• www.pfsweb.com/blog/2016-uk-ecommerce-market

• blog.pricegong.com/2012/03/10-facts-about-online-shopping.htm

• https://globenewswire.com/news-release/2011/07/19/451522/226802/en/New-Study-Reveals-the-Mobile-Web-Disappoints-Global-Consumers.html

• https://www.statista.com/statistics/225614/net-revenue-of-alibaba

• www.marketwatch.com/investing/stock/amzn/financials

• https://researchci.com

• https://econsultancy.com/blog/66235-12-illuminating-ecommerce-stats-from-january-march-2015

• http://blog.gigaspaces.com/amazon-found-every-100ms-of-latency-cost-them-1-in-sales/

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