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SARAH HARDWICK!FOUNDER & CEO, ZENZI!
!!
STACY DONOVAN ZAPAR !CEO & FOUNDER, TENFOLD SOCIAL!
!!
6 KEYS!EVERY C-LEVEL EXECUTIVE !
NEEDS TO KNOW !ABOUT SOCIAL MEDIA!
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A SHOW OF HANDS!
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More than 225 Million members worldwide!
The world s largest social network for business!
2 new members every second!!
Launched in 2003!
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More than 500 Million profiles!
Social networking and microblogging site!
Tweets = text-based messages of up to 140 characters!
Launched in 2006!
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More than 1 Billion users worldwide!
Launched in 2004!
More than half of all internet users worldwide are on Facebook!
Largest social networking site in the world!
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500 Million registered users!
2nd largest social networking site, passing Twitter in 1/13!
Features including Google Hangouts, Communities, Integration with other Google offerings, SEO benefits!
Launched in 2011!
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Instagram = photography & video sharing site; launched !in 2010!
Pinterest = photo sharing site for sharing theme-based collections; launched in 2010!
Vine = 6-second video clip sharing site; launched in 2013!
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WHAT IT!IS!
WHAT IT ISN’T!&!
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SOCIAL SELLING!
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Do’s!
&!Don’ts!
!"#$%#&'()*%+$,()%-&%*(#-$./%01(*,%2$*)3&.#4(5#/%).,%01(*,%-21#-%6(-4%5$&5*$%&7$2%3+$8%%!9(.$%#&12'$#%#1'4%)#%:(.;$,(./%'&+5).<%6$0#(-$#/%$-'8%=&2%-)*;(.>%5&(.-#%).,%-2(>>$2%$7$.-#%%!"#$%#&'()*%+$,()%-&%>$-%'&+5$337$%(.-$**(>$.'$%%
!?1+5%(.%6(-4%)%#)*$#%5(-'4%0$=&2$%+&.(-&2(.>%'&.7$2#)3&.#%%!@$%=);$%&2%#.$);<%!@&+0)2,%*$),#%%
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SOCIAL RECRUITING!
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Do’s!
&!Don’ts!
!%A)7$%-6&!6)<%'&.7$2#)3&.#%6(-4%').,(,)-$#8%!%@$%52&)'37$%).,%01(*,%-)*$.-%'&++1.(3$#8%!%"#$%#&'()*%-&%01(*,%).,%2$(.=&2'$%)%#-2&.>%$+5*&<$2%02).,8%
!%B&.C-%0$%)%D&0%0*)#-$2E%!%F52)<%G%H2)<%I%01*;%+)(*%').,(,)-$#8%!%"#$%#&'()*%*(;$%)%D&0%0&)2,8%
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SOCIAL MEDIA MARKETING!
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Do’s!
&!Don’ts!
!@$%F$*J$##%!@2(.>%-4$%7&('$%&=%<&12%'1#-&+$2%(.-&%<&12%'&++1.(')3&.#%#-2)-$><%!%K*(>.%-4$%'&.-$.-%<&1%510*(#4%6(-4%<&12%'1#-&+$2#L%(.-$2$#-#%!M(7$%'1#-&+$2#%#&+$-4(.>%-4)-%(#%5$2#&.)**<%+$).(.>=1*%%
!@&+0)2,%5$&5*$%6(-4%+)2;$3.>%+$##)>$#%!9)2;$-%0)#$,%&.%,$+&>2)54('#%!N&2>$-%-&%+$)#12$%<&12%$O&2-#%
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Do’s!
&!Don’ts!
!P&..$'-%-&%$7$2<&.$%<&1%;.&68%!H$2#&.)*(Q$%<&12%(.7(-)3&.#8%!M(7$%(.%&2,$2%-&%>$-%0)';8%H)<%(-%=&26)2,8%RS4$%'122$.'<%&=%.$-6&2;(.>%(#%>$.$2&#(-<8T%U%V$(-4%N$22)QQ(%
!%F$.,%7)>1$%01*;%+$##)>$#%-42&1>4%#&'()*W%X=%(-C#%.&-%#5$'(Y'%).,%-)2>$-$,/%(-C#%#5)+8%ZR,$)2%-21#-$,%=2($.,T%&2%R,$)2%Y2#-%*$7$*%'&..$'3&.T[%!%\&%R52$+)-12$%#&*('(-)3&.T%!%&O$2%-&%4$*5%&-4$2#%Y2#-%0$=&2$%>&(.>%=&2%-4$%#)*$8%!%F$.,%).%(.7(-$%1.*$##%<&1C2$%=)(2*<%'$2-)(.%(-%6(**%0$%)''$5-$,8%!%@$%)=2)(,%-&%+$$-%.$6%5$&5*$%&.%#&'()*%+$,()8%S4)-C#%64)-%(-C#%)**%)0&1-E%
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PR!
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Do’s!
&!Don’ts!
!9&.(-&2%'&.7$2#)3&.#%)*2$),<%4)55$.(.>%!].>)>$%6(-4%+$,()%7()%#&'()*%'4)..$*#%!@$%)%2$#&12'$%=&2%+$,()/%4$*5%-4$+%01(*,%-4$(2%&6.%02).,#%
!V$$5%#$.,(.>%&1-%52$##%2$*$)#$#%-4)-%)2$.L-%6&2;(.>%%%!".,$2$#3+)-$%-4$%(.J1$.'$%&=%.('4$%0*&>>$2#%%!N&2>$-%-&%(.'*1,$%F]^%;$<6&2,#%(.%<&12%H_%+)-$2()*#%
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PERSONAL BRAND!
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Do’s!
&!Don’ts!
!%"#$%#&'()*%-&%2$(.=&2'$%<&12%#-2$.>-4#/%01(*,%).,%$7).>$*(Q$%<&12%5$2#&.)*%02).,%!%]#-)0*(#4%<&12#$*=%)#%).%$`5$2-%(.%<&12%Y$*,%!%_$+$+0$2%-4)-%#&'()*%D1#-%#4(.$#%)%*(>4-%&.%-4$%02).,%-4)-C#%)*2$),<%-4$2$8%X-%6&.C-%Y`%)%0),%02).,8%!%M&&>*$%<&12%.)+$8%a&1%+(>4-%0$%#1252(#$,%)-%64)-%#4&6#%158%%
!%"#$%#&'()*%+$,()%-&%7$.-%&2%J)+$%&-4$2#8%!%\$>*$'-%<&12%#&'()*%52&Y*$#8%9);$%#12$%<&12%&.*(.$%52&Y*$#%)''12)-$*<%2$J$'-%<&12%5$2#&.)*%02).,%).,%)2$%15,)-$,%).,%'122$.-8%!%N&2>$-%-&%F]^%).,%;$<6&2,!&53+(Q$%<&12%52&Y*$#8%X=%.&%&.$%').%Y.,%<&1/%-4$2$C#%.&%5&(.-%(.%0$(.>%&.%#&'()*8%
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Q A!&!
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@StacyZapar
!!
@SarahZ!
linkedin.com/in/sarahhardwick!
zenzi.com!
760.635.9320!
facebook.com/ZenziCommunications!
SARAH HARDWICK! STACY ZAPAR!
!!
@StacyZapar!
linkedin.com/in/stacyzapar!
tenfoldsocial.com!
619.917.9221!
facebook.com/tenfoldsocial!