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How many people have downloaded retailers' mobile apps and do theyuse these apps regularly?
RETAIL MOBILE APPS
Skip the sales associate – hello trusty mobile phones would rather consult their mobile phones than a sales associate57% i
Retail mobile apps can be addictiveuse at leastone86% use them up to
5X a week59% use them10X a week1 in 8
Retail loyalty apps keep customers coming backwould select a store they were a loyalty member of over other options72%
6MOBILE-FIRST WAYS TO KEEPSHOPPERS IN YOUR STORES
During the National Retail Federation (NRF) Retail’s BIG Show 2016, we surveyed 500+ attendees on the impact of shoppers’ mobile phones
and retail mobile app usage on brick-and-mortar stores. Based on the results, it is clearthat mobile phones have a powerful role in the in-store shopping experience.
MOBILE ENGAGEMENT
In-store navigation gets top billingare likely to download a retail store app that has in-store maps and navigation43%
In-store incentives yield a high conversion rateare likely to take advantage of an in-store offer if it is presented to them78%
For shoppers, Wi-Fi is kingSave money on data plan$Better
performanceAccess to in-store incentives
Modern shoppers are already tethered to their mobile phones. Provide service and value by keeping them engaged with context-aware mobile marketing.
