Download - 6 Truths About Persuasion
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Persuasion Truths
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Tips for how to get people to say yes (ethically).
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1Likeability
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1Likeability
Truth:
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We say yes to the people we like.
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So, if you’re having trouble persuading
others, ask yourself…
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Am I likeable?
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2Reciprocity
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2Reciprocity
Truth:
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We are persuaded to give a little when we get a little.
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So ask yourself…
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Do I give as good as I get?
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3Authority
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3Authority
Truth:
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We believe (and are persuaded by) experts.
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So, think…
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Am I perceived as an authority?
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4Consistency
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4Consistency
Truth:
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We trust (and are persuaded by) people who are consistent.
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So…
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Am I consistent with my
message?
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5Social Proof
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5Social Proof
Truth:
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We are persuaded to do what everyone else is doing.
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Ask yourself…
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Who else could get behind this idea and help
the cause?
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And last but not least…
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6Scarcity
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6Scarcity
Truth:
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We assign value to (and are persuaded to buy into)
limited availability.
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Think…
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Is my idea novel?
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Likeability Reciprocity Authority
Consistency Social Proof Scarcity
Now that you know our 6
persuasion truths,
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think about the last time you were persuaded to do
something.
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Likeability Reciprocity Authority
Consistency Social Proof Scarcity
What technique(s) were used on you?
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Likeability Reciprocity Authority
Consistency Social Proof Scarcity
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BIG GIANT WARNING
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With persuasion, you’ll win people…
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but with manipulation, you’ll lose people.
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So use your new knowledge
for good.
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Thanks for reading!