62 Community Service campaigns during 2017
Record breaking number and results
• Objective 1: Create awareness, loyalty and
engagement (Marketing without a budget)
• Objective 2: Make a difference in our local
environment across all segments to serve our purpose
Paarl Post kicked off with the first ever mother and child expo in the area in 2017,
with huge success.
The Paarl Post My Child and I Expo was broadly publicised, promoting the Paarl Post
brand as also very much a family-orientated brand.
The event focused on mother and child health, education, safety, well-being as well as
entertainment for both.
The expo is now in its second year and, owing to its popularity, lending the name Paarl
Post to the event gives the publication much exposure.
10% of the event’s profits were donated to Valcare (charity)
Almost 2 000 visitors were at the expo! For a small town this
Is a huge number.
The social media page is at the following address:
www.facebook.com/mychildandi24/
6 Events and fundraisers:
MARKETING MATERIAL EXAMPLES
EVENT PICTURES EXAMPLES
20 Page
Printed
Supplement
in magazine
format
Paarl Interschools is one of the biggest school sporting derbies in the
world, and definitely in the country.
The Interschools booklet was created to both boost local businesses in
the area, as thousands of people flock to the town for this event, as
well as brand awareness for Paarl Post.
The booklet gives the reader a visually pleasant look at the event, the
players, the history behind it as well as the full programme of the
various sporting events.
The booklet targets both a young and old audiences, as old students of
the various schools participating descend on the area.
The booklet adds value to the newspaper and boosts sales as well as
advertising revenue, aside from the Interschools being the biggest event
of the year in the area.
Social media component was done via
https://www.facebook.com/paarlpost1/
Normal ROP
60 Page
supplement
in magazine
format
Social Media examples
Social Media examples
Other events and fundraisers:
• Paarl Post Premier Movies @ the cinema to raise
funds for the community chest (charity) – R84K was
donated
• Paarl Post also supports Little Cancer Fighters and
Val Care by joining forces to raise funds though
golf days
• Assisting the elderly by cooking food for
underprivileged old age homes on 18 July (Mandela
Day project)
• CANSA Relay for life project – supporting cancer
research funding by promoting, partaking in the
event and joining forces with the organisers.
Keep a Girl in School campaign
In South Africa, about 2,1 million girls between the ages of 12 and 18 live
below the poverty line. The priority for these households is putting bread on the
table. Hence, sanitary products are seen as a luxury, not essential items.
Monthly, many of these young girls have to resort to alternative methods when
their menstrual cycle comes around. Instead of sanitary towels or tampons, old
clothes, rags, newspapers, tissue paper, leaves and grass are some of the
items used during this time. Or, they are forced to miss approximately five
school days monthly – amounting to a total of 60 school days throughout the
academic year.
In an attempt to bring some relief to the harsh struggle these girls endure each
month, and to give them the dignity they deserve, DistrictMail and Helderberg
Gazette launched its three-month Keep a Girl in School campaign, which ran
from June to August 2017. The campaign saw readers donate any form of
sanitary towels, which was then distributed to 11 schools throughout the
Helderberg region.
The newspapers challenged readers from different LSMs, organisations and
local businesses to get on board with the initiative. A total of 550 packs of
sanitary towels were collected throughout the campaign, which was first
launched in 2015. Since its inception, the Keep a Girl in School campaign has
collected 1 690 packs of sanitary towels.
Readers were encouraged to support the campaign through articles in both
publications and online, regular posts on the newspaper’s social media
platforms as well as calls for support via the DistrictMail’s weekly slot on a
local radio station. Furthermore, the active social media community of the
Helderberg was constantly reminded of the campaign through posts to
community Facebook pages.
8 Events and fundraisers:
• 23rd Beaumont 6s under-13 cricket tournament (media
partner/fundraiser)
• Keep a girl child in school (social upliftment)
• Women’s Day: nurses 200 gift packs
• Mandela Day: 60 care packs for hospitals
• Pet pals food drive
• Winter warmers shelters drive
• 50 Easter packs for three creches
• Lwandle Museum’s Orphan Christmas Party, with City
Vision.
Keep a girl in
SchoolPet Pals’ food drive
Lwandle Museum’s Orphan Christmas Party
Hospice
Care
packs
(Mandela
day)
Night
shelter
clothing
and
blanket
drive
Woman's day
200 gift packs
to nurses
Eikestadnuus Business Breakfast
The Eikestadnuus Business Breakfast has as its objective exposing its readers to high-profile leaders in the town as well as from the rest of South Africa.
We present this event with the support of a local business development entity, Business Partners, and other sponsors. Funds earned are partially donated back to a charity of choice of the relevant guest speaker.
The business breakfast is held on a quarterly basis in an effort to retain its exclusivity and high profile.
The event also serves to create an additional income stream for the newspaper.The event takes the form of a breakfast meeting, where prominent leaders in business, government and the sports world get the opportunity to speak to readers of the newspaper from Stellenbosch, Franschhoek and surrounding areas.
Speakers at past events included Clem Sunter, probably best known for his "High Road/Low Road" scenarios from South Africa in the mid-1980's, when he was head of scenario planning at Anglo-American, Dawie Roodt, chief economist at the Efficient Group, and undoubtedly one of South Africa's leading economists, and Thuli Madonsela, the Public Protector at the time of her visit, who issued a report on state capture and now, from this year, has the chair of social justice in the law faculty of Stellenbosch University.
8 Events and fundraisers:
Thuli Madonsela, Public Protector at the time of her visit, who issued a report on
state capture, and now has joined the staff of Stellenbosch University.
.
• Stellenbosch CAN:
Eikestadnuus teamed up with the Eikestad Mall in collecting canned foods for a three-month
period from April through July. All the schools in town were urged to be part of the project,
and prizes for the most cans collected were issued by the Eikestad Mall. Eikestadnuus carries
weekly updates of the number of cans collected by readers, writing about progress, publishing
photographs and using social media to create constant awareness.
• Winter warm project
Eikestadnuus supports the annual Warm Winter project, through which blankets are collected
from its readers to donate to homeless people in the town. Blankets are collected by
Eikestadnuus and then provided to NGOs Straatlig and Child Welfare. This year the charity
drive was extended to include the collection of non-perishable food for winter meals and
warm clothes for the homeless.
• ‘We Care’ gifts:
Run in association with Stellenbosch Child Welfare, Eikestadnuus collects specific items for
use by under-privileged children.
• Sport:
District Cricket Association annual six a side tournament:
Eikestadnuus is the media sponsor and provides financial support through raising funds.
We create awareness for our publication in a specific part of our communities and provide
financial support.
• Blakes Rugby Tournament (March/April):
This Easter weekend rugby tournament is held annually, and Eikestadnuus
is the media and financial sponsor. We are seen as being involved in our
community and it is a goodwill drive to promote sales of the newspaper as
well as advertising revenue.
• Eikestadnuus soup kitchen:
This is run in conjunction with one of our main advertisers, Food Lover’s
Market. It is held on a monthly basis and Eikestadnuus staff prepares the
soup for the homeless. This is then handed out free of charge before our
offices.
• Strawberry festival:
Eikestadnuus is the main media sponsor for this community festival,
designed to uplift and empower the community of Jamestown.
We provide widespread publicity to entice attendance of this unique
festival.
Ruben Scheepers (Straatlig)
and Karen Badenhorst (Child
Welfare Stellenbosch) during
the final donation of blankets
and clothes collected during
the Warm Winter project.
Eikestadnuus
staff serve soup
monthly outside
their office
building.
Eikestadnuus is the main media sponsor for this community festival,
designed to uplift and empower the community of Jamestown.
Hermanus Kalfie-fees
Hermanus Times is the name sponsor for an Afrikaans Theatre
Festival, held annually in Hermanus in August over the weekend
after Women’s Day. Hermanus Times is closely involved with this
festival, which aims to bring quality Afrikaans theatre and music
to our local audience. During 2017, 5 500 tickets were sold, 25
000 visitors attended the event and a 32 page supplement kept
everyone informed!
6 Events and fundraisers:
32 Page
magazine
supplement
Other events and fundraisers:
• Hermanus Times road block
Hermanus Times held a road block in Gansbaai at the start of the tourism season
(December 2017) in conjunction with local authorities, including Police, Traffic,
Law Enforcement, Neighbourhood Watches, Community Policing Forum and the
Gansbaai Tourism office. The Hermanus Times team handed out newspapers to
visitors and tourists during the roadblock to welcome them to the area.
• The Hermanus Times and SuperSport Let’s Play competition
This is an annual competition for school learners in the Overstrand who excel at
sports. Local schools nominate finalists, and a winner is chosen at a function at
the end of the year, which is televised on SuperSport.
Hermanus
Times
roadblock
Pictured is acclaimed
South African playwright
Deon Opperman (right)
and his wife, the
accomplished composer
Janine van der Riet (left)
with two Kalfiefees
committee members
• Theewaterskloof Gazette SuperSport Let’s Play Awards
This is an annual competition for school learners in the
Theewaterskloof and Cape Agulhas areas who excel in sports. Local
schools nominate finalists and a winner is chosen during a function at
the end of the year, which is televised on SuperSport
• The Theewaterskloof Gazette forest clean-up
In March 2017, our staff helped residents of Bot River to clean the
forest. Elizabeth Cox, a resident, felt strongly about the litter and
builders’ rubble being dumped in the forest she walks through every
day. She asked members of the WhatsApp Bot River community group
if they would like to join her in cleaning up the litter our editor and
sales rep spent the morning filling black bags with litter.
• Painting a farm school
A local farm school needed to be painted. Theewaterskloof organised
for sponsors and bought paint and paint brushes for the school.
Cleaning up the forest Local farm school was painted
Let’s Play
award events.
Recognising
local young
sport talent.
The Breede Valley Old Mutual Legends 2017 initiative partners Standard newspaper and Old
Mutual, an insurance company. The aim was to honour residents of the Breede Valley older than 55 who have
made a long-term impact on the community through projects, initiatives or their positions. Nominations were
invited and from these a panel chose 10 finalists, who were honoured at an event. Each nominee was asked to
share their wisdom with the audience and tell stories about their lives and community outreach work.
The initiative was advertised with invitations for nominations. The finalists were honoured in Standard with a
description of the work they had done. A full page featuring the event was also published.
The finalists hail from all walks of life: Two poets who received international recognition, a disabled councillor
who campaigns for disabled and animal rights, a director who developed the Institute for the Deaf from a school
to an interdisciplinary educational institution, a councillor whose housing project for the disadvantaged
received national acclaim, the head of the Institute for the Blind who made an impact on the blind community,
and who played a role in the development of local tourism.
Furthermore, there was the 69-year-old athlete who takes underprivileged children running every day, the
dentist who feeds thousands of children yearly, the newspaperman with the extensive knowledge of wine and
the community and councillor who helped write a White Paper on the living conditions of farm workers.
With this, Standard and Old Mutual wish to encourage youngsters to do community work and to honour the “old
hands”. The newspaper generated income through the final full page, paid for by Old Mutual. The funds
generated at the event were donated to the Breede Valley Children’s Fund, which Standard is the patron of.
12 Events and fundraisers:
Profits from
this event
were donated
to the Breede
Valley
Children's
Fund, as the
accompanying
newspaper
extract
reports.
Legends who attended the event in print
Other Events and fundraisers:
• National Institute for the Deaf: Media Sponsor for fundraising project the Red and Blue Fun
Run.
• Mandela Day Project 2017 the staff painted a classroom at De Tuinen Primary School in an
underprivileged community.
• Standard launched its first Sevens Rugby Tournament for high schools in September 2017 – 16
local teams took part in the tournament.
• Golf Day: Mountain Mill Mall Classic in partnership with Standard as Media Partner raised funds
for the Breede Valley Children’s Fund.
• Local Media Sponsor for the Pioneer Rally, a fundraising project for the Pioneer School for the
Blind.
• Standard also buys a table at the gala function at a cost of R9 50.
• Media sponsor for the Breede Valley Legends awards – all monies raised on the gala evening are
donated to the Breede Valley Children’s Fund.
• Standard is the patron and media sponsor for the Breede Valley Children’s Fund since 2006 –
we support many fundraising events for the Children’s Fund with media coverage and
advertising. Money raised from these events are ploughed back into the community.
• Media Sponsor for Cansa Relay for Life, a fundraising project for Cansa, Worcester Care Centre
• Let’s Play awards in partnership with Super Sport, an ongoing initiative that promotes physical
activity at schools
• Standard, in partnership with Overhex Wines International, hosts an annual ladies’ breakfast at
Overhex Bistro.
Funds raised and donated to Children’s fund
7s Rugby Tournament for high schools
Let’s Play - recognising
young sport talent
National Institute for the Deaf:
Media Sponsor for fund
raising project - Red and Blue
Fun Run
Local Media sponsor for the
Pioneer Rally, a fund raising
project for the Pioneer School for
the Blind
8 Events and fundraisers:
• Soup kitchen at Wesbank; newspaper sponsors ingredients, cooks
and hands out
• Mandela day project – Staff work at the animal rescue in support
• Women’s Day “makeover” competition. Great prizes to make a few
women feel very special
• Morreesburg Show. The paper supports this by taking a stall and
raising money for local community interests
• Aandskemering – Facilitates quiz nights at an old age home to
entertain and support the elderly
• Swartland Business Bowling Cup – there as part of the local team
• Let’s Play Super Sport function to reward young sporting talent
• Swartland Golf Classic – all proceeds go to charity
Quiz nights
at old age
homes to
entertain
and support
the elderly
Supporting local
business bowling
• Weskus Marathon Media Partner support, to create brand awareness and engagement
• Weslander Golf Day fundraiser for regional children’s fund
• Berg River Winter Carnival’s media partner to create brand involvement
• Laguna Mall 21 km Half Marathon/ Fun Run to continue brand awareness
• Arcelor Mittal 21 km Relay to support a unique market segment and to create
awareness
• Business league Bowling Challenge to demonstrate involvement in the small, medium
and micro-enterprises
• Weslander/Weskus Mall Bridal Show. This event was created and owned by the
Weslander to encourage community involvement while giving back to the community.
• Langebaan Country Estate Mountain Bike Challenge. To ensure brand recognition and
involvement in a different segment of the market.
• Let’s Play Super Sport event to support and encourage local young sporting talent.
• Mykonos Festival. Involves television coverage, radio, online and print awareness.
Weslander ran a 16 page supplement to inform visitors and boost profits.
10 Events & Fundraisers
Weslander media partner - Weskus Half Marathon
Weslander
Media
partner
Laguna
Half
Marathon
Weslander took part in a bowling business day
Weslander Slanker Jy competition
Weslander Fish and
Chips competition
Weslander media partner
Mittal Half Marathon
Yael Malgas
Weslander
Journo of
the month
August 2017
Weskus
Nuus media
partnering
Weslander
Bridal
event in
partnership
with
Weskus
Mall
Wesus Nuus receive
certificates, from Atlantis
councillor, for appreciation
during their annual Women’s
day event
16 Page
supplement
4 Events and fundraisers:
1. Mamre Flower festival – to create brand awareness, reader
loyalty and stronger ties with community leaders.
2. Atlantis Pride Festival. First-ever in 2017, honouring the heritage
of Atlantis. This created immense awareness about the brand being
involved through the years in the community.
3. Let’s Play Super Sport, giving recognition and encourage to young
sporting talent
4. Women’s Day event created by WeskusNuus to celebrate the role
of women in communities. A certificate for outstanding community
work and service was awarded to WeskusNuus by the local council
at this event.
Thank YOU for considering us