Download - 7 Conversions Killers (and How You Can Avoid Them)

7 Conversion Killers

(And How You Can Avoid Them)

@mercertweets #PMS14

Who Am I?• Chris Mercer• Conversions

Consultant• Co-Creator Of:


1) Fonts• Less Is More

• What Does Your Font Shout?

• Size Does Matter


Example• Our videos are simple, quick, and easy!

• Our videos are simple, quick, and easy!

• Our videos are simple, quick, and easy!


2) Focus•What’s The Goal?

•Watch The Nav

•Location, Location, Location


Example


3) Social•Connect

(Where It Makes Sense)

• Interact (Where You Have A Presence)


Example


4) Layout•Different Reading Styles

•Whitespace

•What’s The Flow?


Example


5) Mobile•You’re All Thumbs

•You’re Also Fingers


Example


6) Images•Do Your Images Help Or Hurt?

•The “Eyes” Have It!


Example


7) Authority•Reviews

•Security Badges

•Press Logos


Example


#1 Fonts#2 Focus

#3 Social#4 Layout

#5 Mobile#6 Images

#7 Authority @mercertweets #PMS14

The Ultimate Conversions Cure


Questions?• [email protected]

• @mercertweets

• chrismerceronline (Facebook/LinkedIn/G+)


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