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EFFECTIVE COMMUNICATION7 Habits of Highly Effective ProgramsCRA Conference 3/22/18Heather Cashwell, NCSU
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WE’VE COME A LONG WAY
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GOAL-BASED COMMUNICATION
To Increase Recovery
Challenges: significant amounts of materials left in HHs, falling recovery, public confusion
Solutions: economic messaging, beyond kitchen messaging, common suite messaging
To Increase Quality
Challenges: contamination rates, marketability of materials, public confusion
Solutions: direct and specific feedback to the individual, item-specific communication, enforcement, MRF/Market/Community relationship
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INCREASED QUANTITY
Before bathroom bin 42% most/every time Why? Don’t know what’s recyclable and don’t have a bin
After bathroom bin 90% most/every time Why? Other members of HH still don’t recycle, need more bins
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INCREASING QUALITY
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THE NARRATIVE ON MARKETS FOR THE PUBLIC
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THE NARRATIVE WITHIN YOUR ORGANIZATION
What happens when markets are not favorable? Is recycling seen as optional?
Educate yourself about markets, become BFFs with your MRF.
Plan better for downturns.
What is your story?