the “Good karma machine”• Frank Kern’s Viral Campaign
• After you optin, you get a link to share
• After you send 3 “verified” referrals, you’ll get access to a new training video
• Worked. Like. mad!
the “Good karma machine”
have you heard of hipster?
10K signups in 48 hours
share & get $25
referrals convert 50% faster
groupon does it
be like godaddyturn cart abandon’s into cash
the Scary truth
collect the lead... first!
emails drive to pre-filled order form
pre-filled order forms
the results?
73% of leads become a customer!
We applied the “Be Like GoDaddy” cart abandonment sequence, the exact webpages, and conversion funnel in our order process and instantly boosted our revenue $15,000. It’s crazy good!!
Joe Troyer Web 1 Syndication
$15,000 from Cart Abandons
“We implemented the “Be Like GoDaddy” shopping cart abandonment sequence for a recent online sales event and the results were incredible! 16% of those who abandoned cart returned to purchase. Plus, we saw an additional 15% increase in revenue through the built-in 1-click upsell “Be Like Amazon” component.!
“We added the refer-a-friend “Be Like Dropbox” component to this same shopping cart sequence — this significantly boosted total sales by making it super easy for our customers to spread the word!”!
Wardeh Harmon GNOWFGLINS
Increased Revenue by 15%!
be like amazon1-click purchases, bumps, & upsells
billions of dollars!
include “bumps” on order forms
include “bumps” on order forms
the results?
36 People Took
the 1-Click Bump
53% of customers took the “bump” upsell
be like apple1-click “in-app” purchases with credit card
the easiest sale in the world
be like zapposautomate the wow factor!
do you know joe girard?holds the Guinness book of world records for selling
the most cars ever. Selling13,001 in his career
the lost art of saying “thank you”
craigslist to the rescueoutsource & automate handwritten thank you notes
be like zyngausing game mechanics for traffic, sales,
and retention
The trends in gamification
gamification for referral traffic
onboarding with desk.com
be like strategic profitshighly optimized webinar sales funnels
your webinar marketing funnel
Sign Up !
The goal is to get people to register (sign up) for your webinar event.!• Registration Page• Webinar Title & Hook
Show Up !
The goal is to get registrants to attend (show up) for your webinar event. !• Multi-Channel Com.• Automated Followup
Pay Up !
The goal is to segment & convert people into paying customers. !• Message Matching • Replay Sales
1 2 3
1MAXIMIZE YOUR WEBINARS REGISTRATIONS
The BIGGEST WEbinar Marketing Mistake You Must Avoid...
...using gotowebinars default registration pages to collecting
registrations.
Whatever you do...
don’t do th
is
do not send this link!
kiss of death #1no customization
kiss of death #2excel hell
kiss of death #3followup failure
the wrong way
Manual WorkTime-Consuming
CostlyRepetitive
export registrants from Gotowebinar & manually import into Infusionsoft
the right way
AutomaticIntegrated
Set & Forget
automatic Gotowebinar registration from infusionsoft
2MAXIMIZE YOUR WEBINARS ATTENDANCE
THE POWER
PARTHENON
3,000 YEARS OLD
AND IT’S STILL STANDING
The power Parthenon
Jay Abraham
The power Parthenon
stack your communication columns
Jay Abraham
E M A I L
S M S
why sms text messaging?
97%open rate
70% Attendance WITH an SMS reminder
35% Attendance without an SMS reminder
stack your communication columns
Jay Abraham
E M A I L
S M S
V O I C E
why voice broadcasting?
Text messages will only reach MOBILE PHONES, voice messages & phone calls will reach everyone with a valid phone number (land lines + mobile phones)
Survive or thrive?
automated multi-channel marketing
Generic Email Reminders
Email Autoresponders & Sequences
Phone Calls & Text Messages
+ +
Email, SMS, & Voice Broadcasting
3MAXIMIZE YOUR WEBINARS CONVERSIONS
your webinar marketing funnel
Sign Up
registered did not register
show Up
attended bailed early
saw offer no show
!
pay Up
purchase did not purchase
attendance insightsNo Show They didn’t SHOW UP!
attendance insightsbailed early they bailed early!