CONTENTGET YOUR MESSAGE ACROSS

Tell a story using emotional elements like comedy and

drama – These get your videos shared

TAGSHELP GOOGLE HELP YOU

Search engines can’t crawl videos as effectively as text

– Use keywords and metadata for SEO

SHAREGO BEYOND YOUTUBE

Social platforms like LinkedIn and Twitter now

have video rich functionality – Leverage it

LENGTHSHORT AND SWEET

People are more likely to watch the entire video if it’s

shorter – Get right to the point

LABELSWRITE EFFECTIVE TITLES

Grab attention but honor your commitment

to your audience - Don’t bait and switch

AUDIENCEIDENTIFY THE VIEWER

Focus on a specific target market and their interests –

Use relatable examples

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TO BEGIN YOUR

B2B VIDEO MARKETING STRATEGY

ENHANCECAPTURE GREAT FOOTAGE

Include eye-candy like powerful images, simple graphics, and eloquent movements - Make your videos more engaging

and memorable

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7 TIPS