7 Ways to Improve You Digital Signage Content beyond Getting New Templates

The king and his castle

If content is king then the template is his castle. It is impossible to have a

great overall digital signage campaign if either of these elements is not

perfect. You can have great content and terrible templates (in which case you

need new templates) or you could have a great template and bad content that

means you need a new content developer.

So important and synched are these two elements in digital signage that you

could pretty much put them both in the ‘content’ category.

Make it better, make it work.

There is always room for improvement with creative things like content but

some basic things you cannot overlook if you want to create great (not just

good) content.

Serialization

You have the power to decide what people will see and lay the emphasis on

what is important, so use it. Determine the most important items and let one

appear first and long and another last and long. This way, they will imprint in

the minds of your audience.

Repetition and rhymes

Do you remember those old-time jingles they used to sell products? If you do,

your memory of them has to do with the music and the simple repeated words

and rhymes. The same can work for your content to make it memorable.

Colors and contrast

This is a perfect example of the union between content and templates. There

needs to be a contrast between the background and the foreground to make

the words more legible. You also need to choose the template and content

colors wisely both as a representative of the brand and to attract people’s

attention to the sign and further to specific sections on the screen.

Font sizes and styles

Here you need to balance diversity and clutter. You can have several styles of

font, but not too many as to appear messy. The size also needs to be large

enough to be read at a glance but not too large as to be overwhelming to the

eye.

Attention versus distractions

What is your core message? Once you decide that, you can choose content

that will be faithful to the message and attract the required attention. For

instance, you may pick certain pictures proven toattract viewer attention but

have nothing to do with your message. Find the balance

betweenattracting attention and creating distractions.

Motion and animation

It is always fun to have moving text and animation. It is also a great way

of attracting viewers. The key is to make sure you are not doing too much. For

instance, you cannot have a dancing silhouette next to flashing text on a

moving slide. People will not know what to look at. Balance the motion with

some static elements like the logo or the text for effective communication.

The individual in the bigger picture

While you may have several slides in your presentation, treat each one as an

individual poster. Make sure that each slide has is attractive, well-balanced

and has all the important information. Each slide is critical to the overall

message of the presentation.

Author Bio

Hurl Ingham is a digital signage enthusiast who is always designing and

looking out for new templates. He is also an artist and graphic designer.