Download - 7P's Of KFC
Presentation on 7p’s of KFC
Presented by: Amine KBC®
Ilies OHB®
1St master
INTRODUCTION• KFC stands for Kentucky Fried Chicken• It is a fast food restaurant chain that specializes in
fried chicken• Founded in March 20, 1930 in North Corbin,
Kentucky by Harland Sanders• It has more than 18,875 outlets in over 118 countries• It is a subsidiary of Yum! Brands
7 p’s
Product
Price
Place Promotion
People
Process
Physical evidence
Products• Core product offering is pressure fried chicken• Chicken burgers ( including Zinger and Tower burgers)• Wraps ( “Twisters” and “Boxmasters”)• Variety of finger foods like crispy chicken strips and hot
wings• Popcorn chicken and chicken nuggets• It has launched Flaming Crunch Chicken• Side dishes include French fries, bread rolls, salad,
PepsiCo soft drinks• Krusher frozen beverage
Price
Place • It has over 300 outlets across 81 cities• Planning to have over 500 outlets by the end of 2015• Distribution based on franchisee and company run
outlets• Delivered through online media as well• It has overtaken Pizza Hut in Quick service
restaurants
Promotion • KFC does promotional activities by offering
add-ons to the existing menu, gift coupons, T-shirts, Kids meal etc ..
• KFC promotes its products through LCD displays kept inside its outlets which promotes their products
• Online advertising• Advertising on television
People
• The people involved in providing services to the customers
• The staffs working in the outlets are trained by the company itself
• They are provided with certain guidelines to communicate with the customers
Process
• The process starts when the customers visit the outlet.
• It also involves if the customers order the products online
• The easier and convenient the process it will lead to greater customer satisfaction
Physical evidence• This refers to the physical environment of the outlets
where the customers visit.• The interiors are made according to the certain
standards given by the parent company• This also helps in creating positive influence on the
customer satisfaction• There is use of good technology equipment