Maximizing Business Outcomes – ‘Master Data Governance’ to
Unify BPM & MDM
7th Annual
MDM & Data Governance Summit
June 27-28, 2012
Aaron Zornes Chief Research Officer
The MDM Institute [email protected]
www.linkedin.com/in/aaronzornes @azornes
+1 650.743.2278
© 2012 The MDM Institute www.The-MDM-Institute.com
About the MDM Institute
Founded 2004 to focus on MDM business drivers & technology challenges
MDM Advisory Council™ of 150 Global 5000 IT organizations with unlimited advice to key individuals, e.g. CTOs, CIOs, data architects
MDM Business Council™ website access & email support to 35,000+ members
MDM Road Map & Milestones™ annual strategic planning assumptions
MDM Alert™ newsletter
MDM Market Pulse™ monthly surveys
MDM Fast Track™ one-day public & onsite workshop rotating quarterly through major North American, European, & Asia-Pacific metro areas
MDM & Data Governance Summit™ annual conferences in NYC, San Francisco, London, Shanghai, Singapore, Sydney, Toronto, & Tokyo
“Independent, Authoritative, & Relevant”
About Aaron Zornes Most quoted industry analyst authority on topics of MDM & Data Governance
Founder & Chief Research Officer of the MDM Institute Conference chairman for DM Review’s MDM SUMMIT conference series Founded & ran META Group’s largest research practice for 14 years M.S. in Management Information Systems from University of Arizona
© 2012 The MDM Institute www.The-MDM-Institute.com
MDM Institute Advisory Council
150 organizations who receive unlimited MDM advice to key individuals, e.g. CTOs, CIOs, & MDM project leads
Representative Members 3M Autotrader BCD Travel Bell Canada Caterpillar Cisco Systems COUNTRY Financials Educational Testing Svcs GE Healthcare Honeywell Information Handling Svcs Intuit Loblaw McKesson Medtronic Microsoft Motorola
© 2012 The MDM Institute www.The-MDM-Institute.com
National Australia Bank Nationwide Insurance Norwegian Cruise Lines Novartis PC Connection Polycom Roche Labs Scholastic Stryker SunTrust Sutter Health TNT Express W.W. Grainger Wal-Mart Westpac Weyerhaeuser Woolworths
MDM & Data Governance Summit™ Conference Series
MDM & Data Governance Summit Canada The Carlu – Toronto ▪ June 27-28
MDM & Data Governance Summit Americas Marriott Marquis NYC Times Square ▪ October 14-16
MDM & Data Governance Summit Singapore Marina Bay Sands Resort ▪ November 27-28
MDM & Data Governance Summit Shanghai Shanghai International Convention Center ▪ March 2013
MDM & Data Governance Summit Europe Radisson BLU – London ▪ April 13-15, 2013
MDM & Data Governance Summit Asia-Pacific Four Points Darling Harbour– Sydney ▪ May 20-21, 2013
MDM & Data Governance Tokyo Belle Salle Kanda– Tokyo ▪ June 14, 2013
MDM & Data Governance Summit San Francisco Hyatt Embarcadero – San Francisco ▪ June 2013
© 2012 The MDM Institute www.The-MDM-Institute.com
“More MDM programs get their successful start at MDM & Data Governance Summits than anywhere else”
Who Can I Network With? Pall Corporation Polycom Posidex Technologies P Ltd Prime Therapeutics Project Advance RainStor Reltio Safeway Salesforce.com San Francisco Police Dept SAP Serene Corporation Silicon Valley Bank Sony Pictures Entertainment SRA International Stanford University Stream Integration Stryker Medical Devices Sutter Health SVB Financial Group Blue Shield California Tahoe Blue Talend Tata Consultancy Services TBC Corp TechXtend (CA Technologies) ThomsonReuters.com Toyota Motor Sales, USA Travelers Insurance UCB Universal Service
Administrative Company US Department of Homeland
Security Visa, Inc. VMware Walgreens Walmart Stores, Inc. Wells Fargo Yahoo!
Actelion Pharmaceuticals Advantage MS Allergan Allstate Insurance Amdocs Amgen Apple, Inc. Apria Healthcare Aprimo, a Teradata Company ARC (Airlines Reporting Corp.) ArchipelagoIS Ariba, Inc. Autodesk, Inc. Autotrader.com Bare Escentuals Blue Shield of California BMC Software Brocade Communications CA Technologies Charles Schwab Cisco Systems CitiMortgage CLOROX Cognizant Collibra Composite Software Country Shores Consulting DataDelta Del Monte Foods Dell Dun & Bradstreet Erie Insurance Group Farmers Insurance Federal Reserve Bank of SF First Republic Bank First San Francisco Partners FTI Consulting Gap Inc. GE Capital
Genentech Global Data Competency Good Technology Hill Physicians Medical Group Hire-Ability Employment Services Honeywell Horizon BCBS of New Jersey IB Technology Solutions IBM Informatica InfoTrellis Intel John Muir Health Juniper Networks Konecranes Inc. Kubota Lawson Products, Inc Levi Strauss & Co. Logitech LumenData, Inc LumenData, Inc. Martin's Point Health Care McAfee, McKesson Medical Surgical MDM Consult Medco Health Solutions Melissa Data Microfinance Info
Exchange Microsoft Novartis Mohawk Industries Myers-Holum Nadalini & Associates Nakunj Inc. NetApp NetGen Software Inc. Oracle Orchestra Networks
© 2012 The MDM Institute www.The-MDM-Institute.com
UPDATE with Canadian company attendees
Recent EMEA Uptake of MDM
Ruukki
Sartorius Werkzeuge
Sberbank
Société Générale
Sociale Verzekeringsbank
Sogei S.p.A.
Sonae
Saint-Gobain
Stallergenes
Syngenta
Swisscom
SwissGrid
Talk Talk
Telecom Egypt
Tesco Bank
The Travel Group
Travel Port
Van Marcke
Veolia
Viega
Visa Europe
WIND Telecom
3 Suisses
Achmea
Accor
Al Hilal Bank (UAE)
Argos
ASICS
Banque Centrale Populaire (MO)
Banco Santander
BANKART
Belgacom
Belgium Post
Baumarkt Direkt
Bluarancio
Bouygues Telecom
Carrefour
Credit Agricole
Commune di Roma
Compagnia Assicuratrice
Dalkia
Deutsche Telkom
Dubai World
DSV
Eli Lilly UK
Euroclear
EADS
Gazprombank
Hypo Vereinsbank
ING
LaSer Cofinoga
Lloyds
Maersk
Mitchells & Butlers
Мир Книги
Network Rail
NFU Mutual
Norway Post
Orange
Otto Group
Ouest-France
Peter Justesen
PPL
Prisa Digital
RTE
Rusatom
Representative Sample
© 2012 The MDM Institute www.The-MDM-Institute.com
Asia-Pacific Uptake of MDM
Queensland Health (AU) RAC Victoria (AU) RAC WA (AU) Samsung (KR) Samsung Life (KR) Shenzhen Development Bank
(CN) Shanghai GM (CN) Shanghai Regional Community
Bank (CN) Simplot (AU) Suncorp (AU) Sydney Water (AU) Tai Kang Life (CN) Taiping Life (CN) Taiwan Mobile (TW) Telecom NZ (NZ) Telstra (AU) Tongshan District Tax Bureau
(CN) Tower Australia (AU) Tsingtao (CN) Westpac (AU) Woolworths (AU) Zhejiang Tailong Commercial
Bank (CN)
ANZ (AU) Asics (JP) ATO (AU) Alliance Bank Malaysia (MY) Bank Central Asia (ID) Bank Negara Indonesia (ID) Bank of China (CN) Bank of Commerce (CN) Bank Tenaga Negara (MY) Bendigo Bank (AU) BHP Billiton (AU) CBA (AU) Centrelink (AU) China CITIC Bank (CN) China Resource Holdings (CN) China Unicom (CN) Chongqing Changan Automobile
Co. (CN) Daihatsu Motor Co. (JP) Dept of Educ - SA Dept of Educ – WA FANCL (JP) Fosters (AU) GCG China (mobile) (CN) GE Money (AU) General Dept of Taxation (VN)
Huawei (CN) HK Trade Development Council IP Australia (AU) Japanese Research Institute (JRI) Korea Telecom (KR) Krung Thai Bank (TH) KT&G (KR) Lion Nathan (AU) Macquarie Bank (AU) Ministry of Educ (SG) Ministry of Finance (CN) Ministry of Health (NZ) Ministry of Health (SG) Mitsubishi Motors (AU) Mizuho (JP) MLC (NAB) Mobily (SA) NAB (AU) New Zealand Customs (NZ) NTT (JP) Optus-Singtel (AU) Origin Energy (AU) Perodua Otomobil (ID) PK Telkom (ID) Rio Tinto (AU)
Representative Sample
© 2012 The MDM Institute www.The-MDM-Institute.com
Recent North America Uptake of MDM
Oppenheimer Funds Panera Bread PetSmart Pitney Bowes Polycom PTC Smith & Nephew T-Mobile Teach for America Time-Warner Cable TJ Max Toys R Us Travelport Visa Walt Disney Resorts Whataburger Whole Foods Wyndham
AARP Allied World Assurance Co. (AWAC) Apria AutoTrader.com Avaya Aviva BJ's Wholesale Club Blackstone Group BMC Software Boeing Brown Brothers Harriman CarFax Chemtura Chevron Covidien Devon Energy Educational Testing Services Essilor Federal Reserve
Board
FHA Fox Global Hyatt Guy Carpenter Hilton Worldwide Huntington Bank ICBC John Wiley & Sons JP Morgan Chase Key Bank Kroger Logitech Maersk MassMutual McKesson Men’s Wearhouse Morgan Stanley Nextel Northern Trust NY Times
Representative Sample
© 2012 The MDM Institute www.The-MDM-Institute.com
Overview of REALITY CHECK Survey Process
Pool of 750 MDM projects w/w 350 completed surveys 1Q2012 Telephone follow-up to complete surveys Focused on past & current attendees of MDM
Summit
© 2012 The MDM Institute www.The-MDM-Institute.com
SUMMARY FINDINGS: MDM & Data Governance
1. Compliance, single customer view (SCV), KYC/KYS, etc. are “universal” drivers
2. Data Governance is both synergistic & co-dependent with MDM
3. Enterprises have stopped calling out multi-domain & now assume MDM includes multiple domains
4. Large enterprises have moved beyond CDI & PIM to include reference master data
5. Big data requires both MDM & Data Governance to be effective & sustainable
© 2012 The MDM Institute www.The-MDM-Institute.com
2012-13 MDM Planning Assumptions
Pervasive MDM
Master data governance
Business process hubs
Universal MDM
Reference data mgmt
Social MDM
Identity resolution
Big data
Business-critical MDM
Budgets/skills
Strategic planning assumptions to assist IT organizations & vendors in coping with flux & churn of emerging MDM vendor landscape
© 2012 The MDM Institute www.The-MDM-Institute.com
Pervasive MDM Strategic Planning Assumption
During 2012-13, application providers will deploy en masse, the next generation of MDM-innate (as opposed to MDM-aware) applications; concurrently SaaS vendors (CRM, ERP, HRM) will struggle to provide integrated/ native MDM
Through 2013, mega vendors Microsoft & Oracle will provide entry-level (low cost) departmental MDM – via MSFT MDS & ORCL DRM respectively
By 2014, SaaS (Cloud native) app vendors will have finessed this issue via strategic partnerships & investments in MDM; by 2014-15, the market for MDM-enabled applications will exceed that for MDM software
MDM MILESTONE
MDM-innate (e.g. Fusion MDM)will overwhelm MDM-enabled applications
© 2012 The MDM Institute www.The-MDM-Institute.com
“Top 10” MDM Evaluation Criteria
1. Data model 2. Business services 3. Identity resolution 4. Data governance 5. Architecture 6. Data management 7. Infrastructure 8. Analytics 9. Developer productivity 10.Vendor integrity
Infrastructure fracas will escalate as mega app vendors rush to
dominate business services/processes & data models as high ground
© 2012 The MDM Institute www.The-MDM-Institute.com
© 2012 The MDM Institute www.The-MDM-Institute.com
MDM Institute Field Reports – MDM**
DataFlux
Heiler
IBM MDS
IBM MDM Server
Informatica MDM
IBI MD Center
Kalido MDM
Microsoft MDS
Oracle MDM
Orchestra Networks
Riversand
SAP MDM & MDG
Software AG
Stibo
Talend
Teradata MDM
TIBCO MDM
Visionware
** Persisted customer or product data hubs
W/W MDM Market Share
•IBM (MDM, MDS, MDM4PIM)
•Informatica (Siperian, Identity Systems)
•Oracle (CDH, UCM, PIM, Fusion MDM)
© 2012 The MDM Institute www.The-MDM-Institute.com
Working Definitions
Data Governance (DG)
Formal orchestration of people, process, & technology to enable an organization to leverage data as an
enterprise asset across different lines-of-business and IT systems
Passive Data Governance
Data steward consoles & other reactive data management
capabilities focused on after-the-fact data compliance; often batch-
like & not integrated with MDM
Master Data Governance aligns IT-centric viewpoints & business-centric viewpoints regarding data quality; MDM & MDG are becoming
natural way of aligning data w ith business processes
Proactive Data Governance
Metrics-driven, crowd-sourced capability for business users & IT
to actively control their shared data across different lines of
business & IT systems
Active Data Governance
Metrics-enabled, upstream data policy enablement; replaces
manual data admin processes with role-based, real-time SME
empowerment
© 2012 The MDM Institute www.The-MDM-Institute.com
Prologue – Master Data Governance
Data governance (DG) is vital to success of MDM projects – both initially & ongoing
During 2011-12, Global 5000 enterprises will increasingly mandate that “no MDM program be funded without the pre-requisite DG framework”
“Proactive DG” that includes entire master data lifecycle will increasingly be mandated as a core phase zero or phase one deliverable of most large-scale MDM projects
Given substantial investment required for MDM programs, co-dependence/synergy of DG & MDM must be given close scrutiny – not only to contain costs, but also to insure success
© 2012 The MDM Institute www.the-MDM-Institute.com
Master Data Governance Strategic Planning Assumption
Through 2012, most enterprises will struggle with enterprise MDG as they initially focus on customer, vendor, or product; integrated MDG that includes E2E data lifecycle will be mandated as 1st phase deliverable
During 2012-13, major SIs & MDM boutiques will focus on productizing MDG frameworks while MDM software providers struggle to link governance process with process hub technologies; concurrently G5000 enterprises struggle to evolve enterprise MDG in cost-effective & practical way from “passive” to “active” MDG modes
By 2014-15, vendor MDM solutions will finally move from “passive-aggressive MDG” mode to “proactive MDG”
MDM MILESTONE © 2012 The MDM Institute www.The-MDM-Institute.com
MDG *must* evolve from point products (i.e., to address customer or product MDG only) to enterprise data governance (supporting multiple domains such as customer, product, supplier, location, price, etc.)
Master Data Governance “Top 10” Technical Evaluation Criteria
1. Methodology 2. Data exploration/
profiling 3. Model mgmt 4. Rules/policy mgmt 5. Decision rights mgmt 6. MDM hub integration 7. Enterprise application
integration 8. Multi-level, role-based
security 9. Integrated metrics 10.E2E data lifecycle support
© 2010 The MDM Institute www.The-MDM-Institute.com
Understanding scope, diversity & limitations of currently-marketed MDG offerings is tremendously challenging
© 2012 The MDM Institute www.The-MDM-Institute.com
MDM Institute 2012 Field Reports – MDG
ASG
BackOffice Associates
Black Watch Data
Cognizant + Collibra
DataFlux
EMC/RSA/Archer
IBM MPDH
IBI MD Center
Informatica IDD
Kalido DGD
Microsoft DG Console
Oracle DGF
Orchestra Networks
SAP MDG
Software AG
Utopia
Varonis
Critique of Current MDG Capabilities
Mismatch of applying project-oriented methodology rather than asset-focused methodology
Methodologies missing the asset aspect of data … cost, decaying value, ROI for cleansing data, etc.
Frameworks not addressing “community” aspect of shared asset development – e.g. wikis for global corporate business vocabulary, etc.
Current MDG solutions do not provide systemic rigor nor E2E lifecycle support
“(Integrated/Proactive) Master Data Governance” market is a vacuum … nature hates a vacuum
© 2012 The MDM Institute www.The-MDM-Institute.com
Business Process Hubs Strategic Planning Assumption
During 2012, MDM solution providers & BPM solution providers will increasingly collide in market as the former acquire or build out BPM-centric MDM; both camps will be challenged to unify domains as there exist different business processes for CDI & PIM
Through 2012-13, however, BPM-centric MDM will suffer from BPM’s traditional focus on modeling & not executing MDM rules
By 2014-15, all mega MDM & BPM vendors will have overcome this dogmatic bias as enterprise BPM needs to execute within governance & vice versa be able to execute MDM workflows within BPM
MDM MILESTONE
From the enterprise perspective, a complete MDM solution requires Rules & Reference Data to be applied across domains © 2012 The MDM Institute www.The-MDM-Institute.com
Universal MDM Strategic Planning Assumption
Through 2012, corporate MDM platform evaluation teams will assume (and insist) that all MDM software platforms targeted for enterprise-level deployment or major role in mission-critical systems fully support both PARTY & THING entity types
During 2013-14, large enterprises will also mandate that REFERENCE data be part of the MDM platform's native entity types
By 2015, all operational CDI hub vendors will add "PIM light" capabilities, and all PIM vendors will add B2C PARTY entity
MDM MILESTONE
Most PIM are multi-domain, not just PIM … always include SUPPLIER; CDI always has entitlements
© 2012 The MDM Institute www.The-MDM-Institute.com
Prologue – Reference Data Management
Manual RDM lacks change management, audit controls, & security … & increasingly become compliance risks
Because reference data is used to drive key business processes & application logic, errors in reference data can have a major negative & multiplicative business impact
Increasingly, large enterprises have begun to make RDM their initial test case or proof-of-concept for MDM evaluations due to ease of entry, cost & time-to-value
RDM can be expected to become a "ramp up" point of entry for many organizations planning for Customer, Product master & other domains
© 2012 The MDM Institute www.the-MDM-Institute.com
Reference Data Management Strategic Planning Assumption
During 2012-13, reference data will emerge as a key entry point for enterprises & in turn influence choice of MDM for Customer, Product & other domains
Concurrently, every MDM vendor will rush to market RDM solutions to apply MDM approach for centralized governance, stewardship & control
By 2013-14, large enterprises will also mandate that Reference Data be part of MDM platform native entities
By 2015, RDM will be commoditized via the efforts of MSFT & ORCL especially
MDM MILESTONE
Managing “simple” reference data will prove to be a key sale entry point for MDM vendors
© 2012 The MDM Institute www.The-MDM-Institute.com
1. Reference Data Management (RDM) “Top 10” Evaluation Criteria
1. Ability to map reference data
2. Admin of reference data types
3. Mgmt of reference data sets 4. Architecture 5. Hierarchy mgmt over sets
of reference data 6. Connectivity 7. Import & export 8. Versioning support 9. E2E lifecycle managed
through state machine 10.Security & access control
© 2010 The MDM Institute The-MDM-Institute.com
© 2012 The MDM Institute www.The-MDM-Institute.com
MDM Institute Field Reports – RDM
Aprimo LRDM (Teradata)
ASG ROCHADE (Metadata-driven RDM)
DataFlux qMDM
IBM MDM RDM Hub
Informatica RDM
Kalido
Microsoft RDM (to be announced)
Oracle Hyperion DRM
Orchestra Ebx
Profisee
SAP MDG-R
Software AG WebMethods OneData
** General-purpose or multi-domain RDM, not industry-specific solutions such as capital markets, pharma, e.g., AIM, Asset Control, Eagle, Golden Source , Kingland Systems 360 Data, and RSD
Social MDM (Cloud-enablement, Architecture & Integration)
Strategic Planning Assumption
During 2012, cloud-enabled MDM will attract small- & mid-sized businesses as a means to engage in MDM without committing to long-term project & major expense while offering enticing entry point for large enterprises
Through 2013-14, cloud-integrated apps arrive via SFDC, SAP BBD, et al, however, enterprises will wrestle with data integration issues between on-premise & cloud with majority of organizations unwilling to house master data about customers, products & suppliers in public cloud
By 2014-15, cloud-innate services for DQ & MDG will be more prevalent than full Social MDM; however, Enterprise MDM will remain “on premise” with increasing integration to public Cloud applications
MDM MILESTONE
MDM-enabled apps will migrate to public Cloud, especially for decentralized/geographically distributed organizations
© 2012 The MDM Institute www.The-MDM-Institute.com
Identity Resolution Strategic Planning Assumption
Through 2012, registry-style MDM solutions will find favor in industries where data is legally or physically too difficult to consolidate into physical hub -- esp. government, US healthcare)
During 2012-13, mega MDM vendors will apply the powerful hierarchy mgmt capabilities of native registry solutions to integrate both legacy MDM hubs & ECM
MDM maintaining the master customer profile data will be key integration point btwn Social CRM & big data analytics
By 2014-15, open source alternatives to monopolistic algorithm vendors will help reduce cost of MDM software procurement
MDM MILESTONE
Mega vendors will adapt matching algorithms of registry MDM hubs to bolster performance & accuracy of their
operational/transactional hubs matching throughput © 2012 The MDM Institute www.The-MDM-Institute.com
Big Data (& In Memory) Strategic Planning Assumption
During 2012, performance of all major aspects of base MDM functionality will benefit from performance-enhancing capabilities of big memory configurations — from batch loading of MDM hubs to identity resolution to operational updates
Through 2013, big data will repatriate itself into the MDM fabric via registry overlays as yet another source
By 2014-15, very large enterprises (fin svcs, gov’t) will be looking for real-time MDM flows & scaling of MDM solutions via the elasticity of Cloud-based solutions, in-memory cache databases, i.e., the next-generation of ETL/MDM
MDM MILESTONE
Big data apps need to be MDM-aware; MDM must also be able to store preferences for each big data source; big data system
needs to understand master view of customers & products © 2012 The MDM Institute www.The-MDM-Institute.com
Business-Critical MDM Strategic Planning Assumption
During 2012, dogmatic spats regarding analytical vs. operational vs. collaborative MDM use cases will blur as each of these becomes business-critical MDM which in turn demand zero downtime
Through 2012-13, MDM platforms will increasingly provide in-situ capabilities to change the data model, business rules, etc. … without taking the MDM services offline
By 2014-15, this will impact the way master data services are syndicated & delivered … regardless of regular ablutions such as software upgrades
MDM MILESTONE
MDM is about improving business processes – enterprises expect enterprise-strength MDM-powered applications
targeted at their industry or problem set © 2012 The MDM Institute www.The-MDM-Institute.com
Budgets/Skills Strategic Planning Assumption
During 2012, the number of IT professionals trained in a specific MDM solution will increase 200% Y2Y, however, IT orgs & consultancies will struggle to recruit & retain MDM veterans who have actually successfully had a major role in an MDM deployment
Through 2013-14, enterprises will continue to spend to 3X to 4X in “plan” & “build” services vs. software
By 2014-15, supply of MDM-experienced consultants will catch up with demand & SIs will scramble to find new opptys for their expensively recruited & trained talent
MDM MILESTONE
Given substantial investment businesses undertake with SI partners, this area must be given scrutiny – not only to
contain costs, but to insure success of this vital infrastructure investment
© 2012 The MDM Institute www.The-MDM-Institute.com
MDM & MDG Consultancy Momentum
© 2012 The MDM Institute www.The-MDM-Institute.com
•ACN – Accenture
•CAP -- Capgemini
•CTSH – Cognizant
•INFY – Infosys
•TCS – Tata Consultancy Services
•WIT – Wipro
Field Report: Major SIs
Accenture
BackOffice Associates
Capgemini
Cognizant
Deloitte
EMC
IBM BAO/GBS/ Lab Services
Informatica Pro Svcs
Infosys
Logica
Oracle Pro Svcs
SAP Pro Svcs
Stream Integration
Tata
Utopia
Wipro
© 2012 The MDM Institute www.The-MDM-Institute.com
Field Report: MDM & DG Specialists
Adastra Affecto Arhis Attevo Black Watch Data Broadstreet Data Business & Decisions Caritor Consology Datpro Detica Datum eCenta Edificio Entity Group Evaxyx First San Francisco Partners
GlobalSoft HighPoint Systems Hitachi/Sierra Atlantic InfoTrellis Jibes Lumendata Myers-Holum Project Performance Corp. NorthGate Perficient Platon SDM Serene SapientNitro SITA Sogeti Steria
© 2012 The MDM Institute www.The-MDM-Institute.com
Field Report: Major SIs with Minor Practices
Abeam
Atos
Avanade
BearingPoint CGI-American
Management Systems
CSC
Dell/Perot Systems
Fair Isaac / Braun Consulting
Fujitsu (Born, DMR)
Hitachi Consulting
HP/Knightsbridge/EDS
Lockheed Grumman Mahindra Satyam PwC SAIC
SBS (Siemens Business Services)
Unisys
Virtusa
© 2012 The MDM Institute www.The-MDM-Institute.com
Run, Grow & Transform the Business
• MDM is a major IT initiative underway at large # of market-leading Global 5000 enterprises
• Most enterprises & solutions vendors are finding near-term success with single-faceted approach inherent with 3rd generation MDM solutions
• Myopically focusing solely on single data domain & usage style is detrimental to longer term business strategy of integrating supply, demand, & info chains across both intra- & extra-enterprise boundaries
• Coming to market during 2012-13 are 4th generation multi-entity MDM solutions which address requirement for multiple domains, master data governance & reference data
• Master Data Governance (MDG) remains the key “X” factor Without single view of X (customer/supplier/product) your
organization cannot be fully effective, efficient or manage risk © 2012 The MDM Institute www.the-MDM-Institute.com
Action Plan for 2012-13
Promote MDM as essential business strategy with IT deliverables to leverage high-value info used repeatedly across many business processes
Position MDM as enabler of key business activities such as improving customer communication & reporting – rather than an important infrastructure upgrade
Begin MDM projects focused on either customer-centricity or product/service optimization
Plan for multi-entity MDM juggernaut evolving from “early adopter” into “competitive business strategy”
Plan to manage multiple MDM hubs due to need for multiple usage styles & data domains Plan now to realize economic value & competitive
differentiation via multi-entity MDM during next 2-5 years © 2012 The MDM Institute www.The-MDM-Institute.com
MDM BOTTOM LINE
Invest in MDG for long-term sustainability & ROI of MDM
Acknowledge most currently-marketed MDG solutions do not exist as integrated solution
Plan for majority of MDM vendors to deliver MDG & RDM during next 6-12 months
Recognize mega vendors (IBM, INFA, ORCL, SAP) focused to deliver MDG capability in 2012 – with resultant partner chaos
Manage SI partner to integration roadmap with MDM platform of choice & to avoid “brain drain”
© 2012 The MDM Institute www.The-MDM-Institute.com
MDM & Data Governance Summit™ Conference Series
MDM & Data Governance Summit Canada The Carlu – Toronto ▪ June 27-28
MDM & Data Governance Summit Americas Marriott Marquis NYC Times Square ▪ October 14-16
MDM & Data Governance Summit Singapore Marina Bay Sands Resort ▪ November 27-28
MDM & Data Governance Summit Shanghai Shanghai International Convention Center ▪ March 2013
MDM & Data Governance Summit Europe Radisson BLU – London ▪ April 13-15, 2013
MDM & Data Governance Summit Asia-Pacific Four Points Darling Harbour– Sydney ▪ May 20-21, 2013
MDM & Data Governance Tokyo Belle Salle Kanda– Tokyo ▪ June 14, 2013
MDM & Data Governance Summit San Francisco Hyatt Embarcadero – San Francisco ▪ June 2013
© 2012 The MDM Institute www.The-MDM-Institute.com
“More MDM programs get their successful start at MDM & Data Governance Summits than anywhere else”
Aaron Zornes Founder & Chief Research Officer
The MDM Institute
www.the-MDM-Institute.com [email protected]
www.linkedin.com/in/aaronzornes @azornes
© 2012 The MDM Institute www.The-MDM-Institute.com
Authoritative
Relevant
Independent