8 Easy Ways to Increase Website Traffic with Your Blog
Increasing website traffic is the name of the game in all forms of digital marketing.
No matter what you’re doing, your ultimate goal is simple: bring people to your site. That’s the key to sales, business, and growth.
Still to this day, one of the most effective methods to increase website traffic comes
in the form of the blog.
Operating a relevant and content-rich blog can boost your website traffic by up to
55%. That means more people are on your site – inevitably choosing your business
over the competition.
1. Start with a Plan of Action
Use this checklist to guide your planning process:
� Make a List of Your Audience’s Needs, Wants, and ProblemsYour goal is to create authentic, valuable content. The best way to achieve that is by learning about the problems or questions your audience is experiencing while creating content which answers them.
� Get Your Keywords in OrderTake the time to research keywords related to your market, your vertical, your brand, and even your location. Google AdWords makes it easy with their integrated Keyword Planner tool.
� Determine Inbound and Outbound LinksPlan your outbound links now using credible, well-ranking and authoritative content. Remember, the best way is through organic exchanges between your high quality posts and others authors' content.
� Refine Your Call-to-ActionYour CTA is highly important in your blog content. You do not need to always directly promote your company or try to direct readers into a sales funnel. Still, trying out various CTA methods should remain a top consideration in your planning.
2. Schedule Your Blog Posts Ahead of Time
Once your plan of action is done, it’s time to get a content schedule ironed out.
Try your best to schedule your blog posts out 3 months ahead of time. This gives you plenty of room when it comes to presenting new and valuable content.
3. Designate a Specific Time for Blog Writing
Consistency is key with your blog. You’ll want to regularly create value-driven content. The most effective way to maintain consistency is to schedule specific times dedicated to your blog writing.
Many businesses owners mistakenly think they can just write blog posts “when they have time.” Resulting to Inconsistent content, lower quality, fewer readers – and less traffic.
4. Make Your Titles Shout
So how can you make your titles work better for your brokerage business?
● Write Your Title First: You’ll develop the post’s unique value proposition (UVP) and you’ll create your content around that UVP.
● Use Facts or Numbers: Direct information or numbers (e.g. “20 Ways to Improve Your Writing”) grabs readers’ attention and encourages them to click.
● Always Use Target Keywords in Your Titles: You’ll want your exact match keyword in the title – preferably closer to the start.
● Appeal to Value: Give your audience something that appeals to their emotions and suggests they will get value out of reading.
5. Create Authentic Value in Your Posts
What does ‘value’ really mean in this context?
● No ‘fluff’ content that isn’t useful or interesting.● No boring posts that just promote your company or services.● Blogs that aren’t relevant to your audience or your business.
Here are a few examples of great blog content for insurance brokers:
● Easy Tips to Secure Your Home● What to Look for in Renter’s Insurance● Guide to Staying Prepared for Emergencies and Disasters● 4 Steps to Determine How Much Insurance Coverage You
Need
6. Aim for Around 1,200 Words in Each Post
There’s no hard rule on the word length to your blog posts. But as trends continue to come in, one important fact is emerging: longer-form content typically gets more shares, more views, and more traffic.
According to the ‘2017 Blogging Report’ from TrackMaven, posts in the 1,200-1,400 word range are shared the most. Accordingly, this is where you should try and aim your own writing. Remember that your content is about value first, not word count.
7. Promote Your Content Across All Channels
Content promotion is just as important as creation. That’s why you have to make a concerted effort in getting it out there for your prospective readers to see it.
Use tools like Buffer to automate posting and promoting your content
on social media. You can schedule content releases to roll them out over time as well.
8. Monitor Your Analytics and Respond to Success
Finally, you’ll want to regularly check up on your blog posts and see how they’re doing.
Google Analytics makes it easy to have a look at your traffic and
assess your current digital marketing success. There are all sorts of other analyzing tools to get a spotlight on your web traffic.
You can use this data to…
…learn which topics, titles, and other factors affect page views.
…better connect with your readers for better traffic potential.
…make changes to your blogging strategy to get better results.
In the end, valuable, organic content will always pay off for your
business. By giving your readers a reason to view your content,
you’re also giving them a reason to choose your insurance business.
Over time, cultivating a worthwhile blog will come together to
increase website traffic significantly – and take your business further.
Download our free guide to learn more. Insurance Broker's Guide To Website Enhancement For Serious Lead
Generation.
