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Maurice i Charles Saatchi
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Charles i Maurice Saatchi
Primer treball a publicitat:
copywriter a l’oficina de
Londres de Benton &
Bowles
1967 Obre una consultoria
creativa. (CramerSaatchi)
amb companys de B&B.
Charles Saatchi Maurice Saatchi
• Primer treball:
comercial/RRPP a
Publicaciones Haymarket.
Després, 3 anys com a
director creatiu.
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Charles i Maurice Saatchi
1970 Maurice i Charles obren
l’agencia Saatchi & Saatchi a Londres.
OBJECTIU: VENDES
1995 Rebel·lió dels accionistes de S&S.
Els germans creen M&C Saatchi.
(BRAND SIMPLICITY)
1986 Saatchi & Saatchi agencia més
gran del món (600 oficines)
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Silk Cut “Laubour isn’t working” 1979
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Charles i Maurice Saatchi
Actualment: Amo de
galeries d’art.
Política:
- Baró Saatchi. Conservador
- 2005 publicitat partit
conservador
Actualment: Professor de l’escola
d’economia de Londres.
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Bibliografia
• Brand, Gary. Race To Simplicity