Logos are part of a brand’s identity.

They are used for identification – like an ID

card!

What are the types of logos you can make?

The logo represents the company in a simple but bold manner. The image is abstract and stylized to

give visual interest. 

Symbol or Icon Logos

Uniquely styled text logos that spell out the company or brand name. Most of the time, custom

fonts are created specifically for brands. 

Word Mark Logos

 Exclusively typographic. They use a symbol representing the company through the use of its

initials or the brands first letter. 

Letter Mark Logos

Logos combine a word mark and a symbol or icon to be flexible. This logo can use of either or both

elements across a variety of applications. 

Combination Mark Logos

An emblem logo encases the company name within the design.

Emblem Logos

The most important thing to remember about a logo

design is:

People should know which company it is and what it offers by

the logo alone.

Now that you know the types of logos, let’s get to the secrets of logo design.

Professional logo designers keep the following in mind:

#1 Simple designPowerful and eye-catching is key.

#2 Effective at any sizeThink – does it work on billboards and business cards?

#3 Colors matterYou need to clearly follow the brand’s colors, or the logo is unrecognizable.

#4 Describe what they are aboutAn effective design must reference what the brand does.

Space Exploring

Cooking Product

#5 Typography choice mattersFonts tell what people the brand wants to attract.

#6 Create a feelingWhat does a customer feel about the brand?

You imagine your favorite Disney movie.

You imagine eating these at a party.

#7 Know historical significanceMetaphors and storytelling are great ways to build up a brand. But watch out for the wrong message.

In Greek mythology, Nike was a goddess who personified victory.

The Starbucks Siren is a Greek mythological

creature that represents obsession, addiction, and

death.

#8 SymbolismClever logos have hidden meanings or subliminal messages about the brand.

You are now ready to design like a professional!

Good Luck!

A presentation by

Facebook | Twitter | Google +| Pinterest