![Page 1: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/1.jpg)
18 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
8 T R E N D S T H A TA R E C H A N G I N GT H E D I G I T A LL A N D S C A P E No_ 0043
21/11/2016 ERIN BURY
HIGHER EDUCATION SUMMIT
![Page 2: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/2.jpg)
28 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
Oprah’s BFF
Tech / Small Business Expert
Startup Advocate
Marketing & Social Media Maven
![Page 3: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/3.jpg)
38 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
INFLUENCERMARKETING
STRATEGICPARTNERSHIPS
PUBLICRELATIONS
STRATEGIC COUNSEL& TRAINING
SOCIAL & CONTENTMARKETING
DIGITALSTRATEGY
GRAPHIC DESIGN& BRANDING
MARKETING MATERIALSDEVELOPMENT
CAMPAIGNDEVELOPMENT
SOME SKILLS WE BRING TO THE TABLE
ABOUT US
¬ 3 3 3 A D E L A I D E S T . W E S T
88 Creative is a Toronto-based creative communications
agency specializing in digital marketing, public relations,
and design. We work across categories and disciplines to
bring clients tangible results, both online and off. Plus, we
partner with best-in-class agencies and vendors to deliver
on projects beyond our in-house capabilities. At our core,
we’re results-driven marketers who know your marketing
should be authentic, measurable, and based in tangible
insights. Nice to meet you.
![Page 4: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/4.jpg)
48 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
![Page 5: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/5.jpg)
58 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
8 K E Y D I G I T A L T R E N D S I N 2 0 1 6 : W H A T ’ S C H A N G E D I N T H E L A S T Y E A R ?
![Page 6: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/6.jpg)
68 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
T R E N D # 1T H E R I S E O FT H E B O T S Bots will change the way
consumers interact with companies. Do they
mark the end of apps?
![Page 7: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/7.jpg)
78 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
A BRIEF HISTORY OF BOTS - WHAT IS A BOT? Bots simulate conversation and are powered by artificial intelligence to simulate conversation. They often live inside messaging apps, and can be used to replace the tasks you would normally do on your own, like booking a dinner reservation.
![Page 8: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/8.jpg)
88 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
WHY NOW?
• App stores have reached maturation - a quarter of all apps are abandoned after first use & it’s no longer a “get rich quick” opportunity for developers
• Bot stores are emerging - started with Telegram, now Kik and Facebook are embracing bots
• Frictionless experience compared to apps (Kik example) - sometimes called “invisible apps”
• Companies like Slack, Skype, and Facebook have integrated bots into their software (Slackbot)
![Page 9: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/9.jpg)
98 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
HOW BOTS COULD CHANGE SOCIAL MEDIA & MARKETING
1. Customer service - automated help and replies - Barclays Bank)
2. Content - chat bots can send relevant content - CNN
3. Shopping and ecommerce - Taco Bell and McDonald’s
4. Offers and promotions - Sephora, Domino’s Pizza Emojis,
5. Sharing social content - Kik’s bot store has bots that include the ability to send someone a Vine video
6. Smart assistants - Facebook M
![Page 10: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/10.jpg)
1 08 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
“ P A R T O F T H E A P P E A L O F B O T S I S T H A T T H E Y S I M P L Y A U T O M A T E T H I N G S T H A T C O M P A N I E S
A R E C U R R E N T L Y P A Y I N G H U M A N S T O D O . ”- R E / C O D E
![Page 11: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/11.jpg)
1 18 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
THE RISKS - BOTS GONE ROGUE
![Page 12: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/12.jpg)
1 28 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
“ O N E O F M I C R O S O F T ’ S B O T S , T A Y , D E S I G N E D T O I M P E R S O N A T E A M I L L E N N I A L , S T A R T E D
P A R R O T I N G R A C I S T L A N G U A G E I T H A D L E A R N E D F R O M U S E R S O N T W I T T E R . “ T A Y ” H A D T O B E
S E N T T O H E R D I G I T A L R O O M . ”- T H E E C O N O M I S T
![Page 13: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/13.jpg)
1 38 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
THE BOTTOM LINE ON BOTS
Many predict that just like you had a phone number for your business in the 1980s; a website in the 1990s; and an app in the 2000s; you will need a bot for your business in the next 5-10 years.
![Page 14: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/14.jpg)
1 48 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
T R E N D # 2V I R T U A L R E A L I T Y I S T A K I N G O V E R
Is this the year that VR finally becomes
mainstream?
![Page 15: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/15.jpg)
1 58 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
THE TOPLINE STATS
• Sixty-sixty percent of consumers said they were interested in virtual shopping (Walker Sands’ Reinventing Retail report)
• 500 million VR headsets could be sold by 2025, according to Piper Jaffray
• Goldman Sachs says that in 10 years, the VR market is predicted to generate $110 billion USD, compared to the TV industry’s estimated $99 billion USD.
![Page 16: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/16.jpg)
1 68 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
THE BOTTOM LINE
VR is hitting the mainstream because devices like the Samsung Gear VR, HTC Vive, Google Cardboard, and the upcoming Oculus Rift are making VR accessible to the average consumer.
![Page 17: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/17.jpg)
1 78 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
HOW VR CAN EXTEND BEYOND GAMING
1. Travel - Destination British Columbia used it to showcase local destinations and visitors increased 5%
2. Shopping - IKEA used VR to help people plan kitchen renovations
3. Entertainment - virtual reality preview of this year’s Puppy Bowl
4. Hospitality and theme parks - Marriott added VR headsets to rooms, Six Flags using VR in Man of Steel Superman ride
![Page 18: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/18.jpg)
1 88 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
INTEGRATION INTO SOCIAL NETWORKS
Facebook has set up a VR team to integrate Oculus’s technology into Facebook’s platform. Users have consumers 1 million+ hours of VR video using the Samsung Gear VR.
![Page 19: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/19.jpg)
1 98 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
“ S H A R E U N B O U N D E D S P A C E S A N D E X P E R I E N C E S W I T H T H E P E O P L E I N Y O U R
L I F E . I M A G I N E S H A R I N G N O T J U S T M O M E N T S W I T H Y O U R F R I E N D S O N L I N E , B U T E N T I R E
E X P E R I E N C E S A N D A D V E N T U R E S . ”- M A R K Z U C K E R B E R G
![Page 20: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/20.jpg)
2 08 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
![Page 21: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/21.jpg)
2 18 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
T R E N D # 3T H E I N T E R N E TO F T H I N G S Connecting your
connected devices, and the rise of the Connected Home.
![Page 22: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/22.jpg)
2 28 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
The Internet of Things refers to physical objects embedded with electronics, software, sensors, and connectivity that enables these objects to collect and exchange data. Multiple devices speaking to each other to make your life easier.
![Page 23: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/23.jpg)
2 38 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
WHAT’S THE OPPORTUNITY?
By 2018 the number of connected devices will surpass the number of mobile phones: 8 billion mobile phones and 9 billion IoT devices. (Ericsson)
Image Source: ComputerWeekly.com
![Page 24: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/24.jpg)
2 48 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
IoT APPLICATIONS INCLUDE
• Connected cars - BMW Connected (real-time traffic conditions, calendar, messages)
• Smart home devices - Amazon Alexa, Google Home, Nest, smart baby monitors
• Consumer electronics - Apple TV
• Wearables - Apple Watch, Fitbit
• Smart experiences - Disney World MagicBand
![Page 25: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/25.jpg)
2 58 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
THE OPPORTUNITY FOR BUSINESSES
• Use IFTTT (If This Then That) to automate and connect marketing platforms
• Marketing opportunities: Indy 500 app uses IoT to let viewers tap into data
• Putting data to work: using the data you’re already producing to improve the customer experience
![Page 26: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/26.jpg)
2 68 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
T R E N D # 4T H E S O C I A LM E D I A P O W E R B A L A N C E I S S H I F T I N G
Demographic trends are changing where
consumers spend their time, and where advertisers
spend their money.
![Page 27: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/27.jpg)
2 78 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
Generation Z: Digital natives who have grown up with technology. Gen Z are loosely defined as those born after 1995 and who are now 18 and under. It’s a big group: two billion worldwide, and one-quarter of the North American population.
![Page 28: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/28.jpg)
2 88 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
SNAPCHAT TAKES OVER FOR YOUNGER AUDIENCES
• Snapchat has 10 billion daily video views - two billion more than Facebook
• It still trails Facebook and Instagram in terms of usage by millennials
• Brands who have advertised on Snapchat include MTV, McDonald’s, and KFC
• Publishers like BuzzFeed, Cosmopolitan, and People are leveraging Snapchat’s Discover feature
• This year’s Snapchat advertisers include Gatorade (Super Bowl) and Taco Bell (Cinco de Mayo - 224 million views)
![Page 29: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/29.jpg)
2 98 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
TWITTER’S TROUBLES
![Page 30: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/30.jpg)
3 08 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
T R E N D # 5F A C E B O O K B E C O M E S A V I D E O P O W E R P L A Y E R
Facebook video is heating up, Facebook Live is
gaining popularity, and video ads are driving sales.
![Page 31: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/31.jpg)
3 18 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
WHY VIDEO?
• SEO value – Google prioritizes video in search results
• Video is the perfect platform to tell your company’s or product’s story
• Keeps your customer engaged longer, up to 88% more time on site
• 70% of marketing professionals report that video converts better than any other medium*
• If included in email, click through rates increase up to 300% and open rates by 19%
• By 2017, online video will make up nearly 70% of consumer internet traffic (Cisco)
![Page 32: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/32.jpg)
3 28 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
VIDEO TRENDS IN 2016
Facebook Live video
• Last year was all about Periscope - now Facebook Live is emerging as the leading live video tool
• Facebook launched Live for all users in April 2016 - according to Tubular, 3 million Facebook Live videos have been streamed on the platform in the last 90 days
• Can you guess the most-watched Facebook Live video ever?
![Page 33: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/33.jpg)
3 38 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
VIDEO TRENDS IN 2016
Facebook becomes a video power player
• Thanks to its powerful network and auto-play videos, Facebook has become #5 on comScore’s list of top video sites (YouTube is #1)
• Facebook users increased the number of videos posted per person by 75% globally in 2015
• Facebook generates 8 billion video views on average per day - there were over 16.6 million videos uploaded directly to Facebook in April 2016, generating over 225 billion views for around 3.3M different creators
![Page 34: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/34.jpg)
3 48 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
VIDEO TRENDS IN 2016
Video ads are taking over
• In the first quarter of 2016, almost 60% of all ad impressions on Instagram came from video ads
• Millennials are 112% more likely to share online video ads compared to other age groups (Unruly)
• Cinemagraphs ads are increasingly a popular - they get 3 times the engagement of a still photo
![Page 35: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/35.jpg)
3 58 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
141 million views in the first 5 days
![Page 36: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/36.jpg)
3 68 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
T R E N D # 6M O B I L E A N DS O C I A LP A Y M E N T S
Apple Pay and a question mark around
social commerce.
![Page 37: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/37.jpg)
3 78 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
SOCIAL COMMERCE TRENDS
• Twitter added a “Buy Now” button for big retailers like Best Buy, and marketplaces like Shopify...and then reportedly disbanded their Buy Now team in May 2016
• Forrester reports that Buy Now buttons on Instagram and Pinterest haven’t proved valuable for brands yet
• Retailers are experimenting with new ways to buy (bots, purchase with an emoji)
![Page 38: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/38.jpg)
3 88 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
![Page 39: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/39.jpg)
3 98 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
MOBILE PAYMENTS TRENDS
• Apple Pay - two million transactions and six countries
• WWDC rumours: Apple Pay is expanding to Facebook Messenger and online purchases
• Apps like Starbucks making mobile payments more commonplace
Mobile payments still haven’t hit the mainstream, despite lots of hype
![Page 40: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/40.jpg)
4 08 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
T R E N D # 7O N - D E M A N DA N D I N S T A N T E V E R Y T H I N G
The “Uber-fication” of everything means we want
things on-demand, and right now.
![Page 41: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/41.jpg)
4 18 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
AN OVERVIEW OF THE ON-DEMAND ECONOMY
![Page 42: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/42.jpg)
4 28 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
1) SAME-DAY DELIVERY:
• Amazon introduced one-hour delivery in December 2014 - Amazon Prime Air is next (drones!)
• Google Express - same-day delivery from retailers like Whole Foods and Walgreens
• Walmart testing delivery with Uber and Lyft
![Page 43: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/43.jpg)
4 38 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
2) ON-DEMAND APPS:
• Order anything with the tap of an app – a car with Uber, meals with Plated, lunch with UberEats 3)
![Page 44: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/44.jpg)
4 48 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
3) THE “GIG” ECONOMY:
• Outsourcing chores
• Washio (laundry), Shyp (mailing packages), Handy (cleaning/handywork)
![Page 45: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/45.jpg)
4 58 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
THE CHALLENGES OF THE SHARING ECONOMY
1. Regulatory - Uber
2. Business model questions - HomeJoy, Helpling
3. Employees vs. contractors
![Page 46: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/46.jpg)
4 68 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
W H A T O N - D E M A N D O P P O R T U N I T I E S C A N Y O U A D D T O Y O U R B U S I N E S S ?
![Page 47: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/47.jpg)
4 78 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
T R E N D # 8N A T I V E A D V E R T I S I N G A N D T H E R I S E O F S P O N S O R E D C O N T E N T
Line between editorial and sponsored content
is blurring
![Page 48: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/48.jpg)
4 88 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
Native advertising: online advertising that matches the form and function of the platform on which it appears.
![Page 49: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/49.jpg)
4 98 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
NATIVE ADVERTISING TRENDS
Evolution of the Advertorial
• The line between ads and content are blurred
• Delivered in video & traditional editorial
• FTC holding publishers responsible for misleading ads
![Page 50: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/50.jpg)
5 08 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
OPPORTUNITIES FOR COMPANIES
1. Amplifying branded content: use platforms like StackAdapt to get more exposure for owned content
2. Diverting display ad budget: according to StackAdapt, native ads get 85-93% more click-throughs than banner ads
3. Capitalizing on third-party audiences and legitimacy
![Page 51: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/51.jpg)
5 18 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
Y O U R D I G I T A L T O O L K I T
![Page 52: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/52.jpg)
5 28 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
DIGITAL TOOLS TO TEST IN YOUR ORGANIZATION
Analytics & Measurement
• Google Analytics: Analytics Ninja, to set up and optimize your Analytics
• Sysomos – Tap into 5 Billion conversations to understand what people are saying about your industry, your competitors and your industry
![Page 53: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/53.jpg)
5 38 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
DIGITAL TOOLS TO TEST IN YOUR ORGANIZATION
Analytics & Measurement
• Geckoboard – consolidates all your important key metrics in one dashboard for easy tracking (used by the BBC and Nike)
• Facebook Insights, Twitter Analytics – free tools that give you insight on your business
![Page 54: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/54.jpg)
5 48 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
DIGITAL TOOLS TO TEST IN YOUR ORGANIZATION
Customer engagement & feedback
• Allows you to create customer communities and tap into them for feedback
• Customers include Banana Republic, Chico’s, Allure Magazine, and Bon Ton
![Page 55: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/55.jpg)
5 58 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
DIGITAL TOOLS TO TEST IN YOUR ORGANIZATION
Marketing automation/personalization
• HubSpot is a great starter platform for automation – Marketo and Eloqua are more advanced, and for email Mailchimp is the most widely-used
• Use tools like Hootsuite (used by 744 of the Fortune 1,000 companies) or Buffer to automate social content
![Page 56: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/56.jpg)
5 68 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
DIGITAL TOOLS TO TEST IN YOUR ORGANIZATION
Influencer programs/brand ambassador management
• Find key influencers in your industy, get them to create content
• Run campaigns via these platforms – they handle all outreach & payment
• Use tools like Liketoknow.it (owned by RewardStyle to monetize your own content
![Page 57: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/57.jpg)
5 78 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
DIGITAL TOOLS TO TEST IN YOUR ORGANIZATION
Content marketing & video
• Curata and Pressly help you source, curate, and post content online
• Vidyard helps you understand how people interact with your videos to increase sales
![Page 58: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/58.jpg)
5 88 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
DIGITAL TOOLS TO TEST IN YOUR ORGANIZATION
Social ads/retargeting
• Google Remarketing
• Retargeting Campaigns: Magnetic, AdRoll, Chango, and Retargeter
• Gallop Labs – data-driven Facebook mobile ad platform
![Page 59: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/59.jpg)
5 98 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
Q & A
![Page 60: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/60.jpg)
6 08 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
SOURCES FOR STATISTICS USED IN PRESENTATION:
ExpandedRamblings.com
LinkedIn press page
Instagram press page
Globalmediainsight.com
Facebook newsroom
Twitter press page & about page
Snapchat Ads page
AdWeek
Writtent.com
Hubspot blog
Business2Community.com
Smartinsights.com
SEMrush.com
Forbes.com content marketing statistics article
Socialmediatoday.com
Socialnomics.net
Statista.com
SproutSocial.com
Socialmediaexplorer.com
Brandwatch.com
![Page 61: 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPEhighereducationsummit.ca/wp-content/uploads/2016/11/Concurrent-… · 8 TRENDS THAT ARE CHANGING THE DIGITAL LANDSCAPE 9 HOW BOTS COULD](https://reader034.vdocuments.net/reader034/viewer/2022042311/5ed8cd396714ca7f47689773/html5/thumbnails/61.jpg)
6 18 T R E N D S T H AT A R E C H A N G I N G T H E D I G I T A L L A N D S C A P E
T H A N K Y O U !