8 Ways to Use Social Media to
Land Your Dream Job
@bobruffolo @impactbnd
Bob Ruffolo Joe RinaldiFounder & CEO
@bobruffolo
Creative Lead / Developer
@brosephrinaldi
Bob
RuffoloFounder & CEO
IMPACT Branding &
Design
@bobruffolo
We’re in the business of helping people
and their organizations succeed.
Impactbnd.com @bobruffolo
We do this by helping clients:
Impactbnd.com @bobruffolo
• Increase brand awareness
• Generate more leads
• Close more sales
• Improve customer loyalty
We use inbound marketing to do this.
We’re Hiring!
Impactbnd.com @bobruffolo
Impactbnd.com/careers > Entry Level Marketing
@BobRuffolo+
What is a Dream Job?
What are employers looking
for with entry-level hires?
What are employers looking for?
• Experience (Jobs, Internships and Extra Curricular)
• Recommendations / Referrals
• Required Traits & Skills
• Fit with their Core Values
• How You’re Going to Help Them
Traits / Skills We Look For
• Written and Verbal Communication
• Attentive: Questioning and Listening
• Analytical
• Creativity
• Social-web savvy
• Strategic
• Tech-savvy
• Collaborative
• Intrinsically Motivated
IMPACT’s Core Vales:
• Passion
• Helpfulness
• Dependability
8 Things You Can Do to Land
Your Dream Job
Take Advantage of
Online Academies1
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Impactbnd.com @bobruffolo
Take Advantage of Online
Academies• Many are free
• Advances your knowledge and skills beyond
your university curriculum
• Proves your passion
• Separates you from the competition
Impactbnd.com @bobruffolo
Relevant Online Academies
• W3c Schools
• Content Marketing Institute
• Google Analytics
• HubSpot Academy
• Lynda.com
• Treehouse
• Udemy
• MarketingProfs
• Codecademy
Get Certified2
Impactbnd.com @bobruffolo
Start a Blog3
Impactbnd.com @bobruffolo
Impactbnd.com @bobruffolo
Start a Blog
• Showcases your skills (creativity, written
communication, social web-savvy, tech-savvy)
• Proves your passion for you industry and
interests
• Adds more depth to your candidate profile
– Helps the employer understand you better
• Provides content that can be used on social
media
Impactbnd.com @bobruffolo
What to Blog About
• Your interests (sports, food, fashion)
• What you’re learning (books, conferences,
sessions, your internships, etc.)
• What you’re working on
• Your portfolio (if you design / develop)
• Pictures and Videos
Tweet4
Impactbnd.com @bobruffolo
Impactbnd.com @bobruffolo
Tweet• Great source of educational content.
• Excellent way for your content to get found.
• When people find it, they share it, comment on
it, subscribe to it.
• When you show you can get results for yourself,
future employers gain confidence.
• Great channel to build awesome relationships.
Master LinkedIn5
Impactbnd.com @bobruffolo
Impactbnd.com @bobruffolo
Master LinkedIn
• Employers will Google you and check your
LinkedIn profile.
• Make sure your profile is complete and
impressive (Does it pass the “who cares” test?)
• Build your connection *
• Get recommendations *
Those last two attract recruiters!
Impactbnd.com @bobruffolo
Lets look at 2 examples and
you be the judge:
Example #1
Example #1
Example #1
Example #1
Example #2
Example #2
Example #2
Example #2
Example #2
Impactbnd.com @bobruffolo
Engage with Industry
Influencers7
Impactbnd.com @bobruffolo
Engage with Industry Influencers
• Share / comment on their content
• Connect with them on social (Twitter & LinkedIn)
• Attend events where they are speaking
• Mention, highlight, or interview them in your blog
articles
Impactbnd.com @bobruffolo
Where to find Industry Influencers
• Linkedin & Twitter
• Leaders of companies / industry where you want
to be.
• Authors of popular industry books, trade
publications, and blog articles.
• Speakers at conferences you want to attend.
Impactbnd.com @bobruffolo
Marketing Industry Influencers
Speakers at the Inbound Conference
Inbound.com/inbound14/speakers (Link)
Create a Killer
Resume7
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Impactbnd.com @bobruffolo
FIRST, MY DISCLAIMER
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Create a Killer Resume
• Separate yourself
• Connect your resume to the job posting
• Highlight your certifications
• Highlight the successes of your content
• Remember, they’re interviewing you
– Fix your resume objective
– “What’s in it for them”
Impactbnd.com @bobruffolo
Create a Killer Resume
• On all activities, connect what you’ve learned or
done with the value that you brought.
• Remove “proficient in Microsoft Word, Microsoft
Excel, Microsoft PowerPoint….”
The Job
Interview8
Impactbnd.com @bobruffolo
Impactbnd.com @bobruffolo
Getting the Job Interview
• Stand out.
• Use social media to connect with the right
people.
– Tweet at them
– Connect on Linkedin
– Mutual Connections
• Send a hand written letter.
Impactbnd.com @bobruffolo
Mastering the Job Interview• Research the person interviewing you
(LinkedIn).
• Be prepared:
– To prove that you fit in with an organizations core
values.
– To tell stories. Connect every requirement on the job
posting to a time you’ve done something relevant.
• Remember, they’re buying you. Sell yourself.
– If your not confident in yourself, why should they be?
If you need advice, reach out to me:
• Linkedin.com/in/bobruffolo
• Twitter.com/bobruffolo
We’re Hiring!
Impactbnd.com @bobruffolo
Impactbnd.com/careers > Entry Level Marketing
Questions?
Impactbnd.com @bobruffolo