Transcript
Page 1: 9 Steps To Prepare Your Website Marketing For The Holiday Shopping Season

The Holidays Are ComingAre Your Website & SEO Ready?

Page 2: 9 Steps To Prepare Your Website Marketing For The Holiday Shopping Season

The Holidays Are Coming Are Your Website & SEO Ready?

Page 3: 9 Steps To Prepare Your Website Marketing For The Holiday Shopping Season

The Holidays Are Coming Are Your Website & SEO Ready?

Are You Part of the Growth?

Page 4: 9 Steps To Prepare Your Website Marketing For The Holiday Shopping Season

9 Steps to Prepare Your Website Marketing

for the Holiday Season

Page 5: 9 Steps To Prepare Your Website Marketing For The Holiday Shopping Season

The Holidays Are Coming Are Your Website & SEO Ready?

1. Analyze Past DataWhat worked last year? What didn’t?

Page 6: 9 Steps To Prepare Your Website Marketing For The Holiday Shopping Season

The Holidays Are Coming Are Your Website & SEO Ready?

2. Think MobileResponsive design. Apps. Everybody’s doing it.

Page 7: 9 Steps To Prepare Your Website Marketing For The Holiday Shopping Season

The Holidays Are Coming Are Your Website & SEO Ready?

3. Prep PPC CampaignsBuild landing pages and ads now, flip the switch later.

Page 8: 9 Steps To Prepare Your Website Marketing For The Holiday Shopping Season

The Holidays Are Coming Are Your Website & SEO Ready?

4. Work On SEO—Right NowNovember is too late,

unless you’re prepping for next year.

Page 9: 9 Steps To Prepare Your Website Marketing For The Holiday Shopping Season

The Holidays Are Coming Are Your Website & SEO Ready?

5. Start CROThat’s conversion rate optimization. A/B testing.

Page 10: 9 Steps To Prepare Your Website Marketing For The Holiday Shopping Season

The Holidays Are Coming Are Your Website & SEO Ready?

6. Begin Content MarketingPeople read good content.

People pay for great content. Create great content and give it away for free.

Page 11: 9 Steps To Prepare Your Website Marketing For The Holiday Shopping Season

The Holidays Are Coming Are Your Website & SEO Ready?

7. Prep Social Media PostsPeople read good content.

People pay for great content. Create great content and give it away for free.

Page 12: 9 Steps To Prepare Your Website Marketing For The Holiday Shopping Season

The Holidays Are Coming Are Your Website & SEO Ready?

8. Public RelationsBecome an expert (hint: “experts” are people who

know slightly more than whoever they’re talking to). Develop relationships with journalists.

Become an expert source.

Page 13: 9 Steps To Prepare Your Website Marketing For The Holiday Shopping Season

The Holidays Are Coming Are Your Website & SEO Ready?

9. Collect DataIt’s never too early, or too late, to start collecting data.

Page 14: 9 Steps To Prepare Your Website Marketing For The Holiday Shopping Season

The Holidays Are Coming Are Your Website & SEO Ready?

Bonus Tip, Remember…

Page 15: 9 Steps To Prepare Your Website Marketing For The Holiday Shopping Season

The Holidays Are Coming Are Your Website & SEO Ready?

Questions?www.mwi.com

@getmwi


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