Download - A 7 Step Guide to Executing a Horrible Conference Call


1.

Avoid sending your presentation deck in advance (even if you’re using a web conference software during a live call).


Simple fix?

Send the deck to each and every participant at least 5-10 minutes before the call in anticipation of any technology issues.


2.

Avoid doing 3-4 minutes of research to gain an understanding of each participant’s role.


Simple fix?

Make a 5-minute phone call call to the mutual client and ask a few questions about the demo attendees.


3.

Fail to provide a purpose or benefit at the beginning of the call.


Simple fix?

The most effective way to begin a meeting is to provide a PBC, a purpose-benefit-check.


4.

Make no room for silence in the conversation.


Simple fix?

Take a breather! (It’s tough to talk and talk and talk.) Learn to be comfortable with silence.


5.

Waste 20-30 min of all participants’ time before you actually begin the demo portion of the presentation.


Simple fix?

Give a 2-3 minute ‘history lesson’ to answer the question, “how did we get here?” and MOVE ON!


6. Go through each and every slide just because you’re “supposed to”.


Simple fix?A) For each slide, be sure that you can state a clear point in one sentence and answer the question, “so what?”.

B)Don’t be afraid to step away from your presentation deck. If it isn’t serving the conversation that’s taking shape, ditch it.


7.

Say these words: “People don’t really need to be trained to use this. It just happens intuitively.”


Simple fix?Just don’t say these words. (Just...don’t.)


Additional resource:

Great presenters are also engaging conversationalists.

Download our ebook How to Communicate with Influence: For Sales Leaders and Pros.

www.salesengine.com/blog

Download - A 7 Step Guide to Executing a Horrible Conference Call

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