A Bottom Up Approach to Maximize Web &
Social Media Reach and Influence
Rob KallEditor, OpEdNews
Op-Ed News• News and opinion for and from the left.• 1st on google "liberal” news• Easy to use submit content• Support progressive orgs + activists• Ranked between top 50 and 120 blogs
overall in the world by Technorati
Rob:• Host Bottom Up Radio WNJC• Bottom up web strategies/new media
consultant• Founder Storycon Summit
Jeanette Russell Senior Partner Marketing [email protected], 406-880-jnet
Salsa Labs:• Integrated online organizing and
fundraising platform• 2,000 organizations• 50K Salsa users • 75 million members• $25 million raised
Me:• 18 years nonprofit experience• The organizing type
Salsa Platform Capabilities
Supporter
DatabaseCRM
Fundraising & eCommerce
Website Forms
Events
ReportingAdvocacy
3rd Party Plugins
Social Media
A Bottom Up Approach to Maximize Web and Social Media reach and Influence for Your Non-profit or Social Justice Work
• Bottom-up vs Top-Down• Goals• Message• Platform• Social Media and Web Tools• Integration
Bottom Up• Definitions of bottom up and top-down• Connection • overview 80/20 pareto’s law• anthropology• neurophysiology• history• culture• business• economy• interpersonal
Message
• Memes and message• Story
Platform• Content• content sources• subscribers/members• -incentives• widgets/tools-- social media• -share• -like• -tweet• -linkedin• -tell a friend• -printer friendly• stickiness, interaction• Reputation• newsletters
Social Media + Web Tools• facebook• twitter• linkedin• blogging• youtube• googlesearch /SEO• google alerts• inbound links/• crossposts• blogrolls
Integration• Print• events• mobile/smart phones• conferences
Jeanette Russell Senior Partner Marketing [email protected], 406-880-jnet
Op-Ed News Discount:50% off 1 Day Onsite Consultation
Salsa Discount:30% off monthly + 50% set up for small NP
THANK YOURob KallEditor, [email protected]
