A Case for Video

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A Case for Video

SARAH PENNABig Frame, @severshed

INSTRUCTOR

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Where we are today • Huge, engaged audiences (>1bn monthly users) driven by

Generation C• Thriving communities and sub-cultures• High mobile penetration (>40% views, 25% of revenue)• Vibrant creator community in a flourishing ecosystem• Multiple audience member touch points for better brand

awareness

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Where we are Headed • Verticalized content • Scarcity in the marketplace for higher CPMs • New distribution platforms for premium content• Great mobile integration

“BlogHer is a snake meal of ideas in a wonton wrapper of love. Afterwards you need a 2-day nap, then it nourishes you for a year.”– @debontherocks