Download - A Deeper Look at Blog Comments
A Deeper Look at Blog Comments
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Amanda O’BrienHall Internet Marketing
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Amanda O'BrienVP of [email protected]@amanda_pants
Hall Internet Marketingwww.hallme.com
@Hall_Web
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Blog Comments
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Most Blog Readers ARE Lurkers
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Don’t get frustrated with few comments. Know your goals and track those metrics•Visits•Website conversions•Industry expert•Better search rankings•Blog commenters are not customers
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We want more blog comments!
Getting More Blog Comments
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Get startedCheck your tone
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Are you a know-it-all?Are you stating a fact?Not very inviting for someone to comment
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Be HumanHumble, human posts have more interaction
Expert
Tips
Personal
Ask questions at the end
Leave it unanswered
Invite comments
Leave it Open Ended
Reward Comments
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You could always try controversial…You could always try controversial…
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Create blog posts around comments
• Show how important comments are to you
• Update your post to direct to the new one
• Give credit to the comment author
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Make it easy to commentMore on that later…
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Are social media sites stealing blog comments?Are social media sites stealing blog comments?
http://www.blogher.com/has-facebook-hurt-your-blog-traffic-and-comments
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How to Leave a Blog Comment
Be genuine, links are ok if relevant, add value, be human, expand the conversation.
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Double whammy? Drop some knowledge and then promote
someone ELSE – market your knowledge
AND your network. Good juju all around.
Don’t add too many links – spam filters get confused.
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Another 5 points if you tweet ‘I just left a comment on so and so’s post’
What would you say IRL? ‘I agree’ ‘me too’?
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Make Your Comment Stand Out
Add your business name to the name field? http://fundraisingcoach.com/2011/05/03/1-simple-change-to-make-your-blog-comments-stand-out/
Never been there before do your homework?
Read all comments on that post so farRead previous posts and comments
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How long should they be? Long enough but not too long.
Be there first
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Don’t leave anonymous quotes Nobody likes ‘that guy’
Blog Comments for marketing
Build relationships with prominent bloggers and their readers (Branding and Awareness)
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Direct traffic to your website (think about the link)
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SEO •No follow links •Author could update their post and add you later•Text in comments index-able
Make it easy to comment and for people to leave comments
Types of Blog comments•Disqus•Gravatar•Facebook comments
Examples
http://sethgodin.typepad.com/
Examples
http://chrisbrogan.com
NEW
OLD
Examples
http://mashable.com
OLD
NEW
Examples
http://wcsh6.com
Examples
http://cc-chapman.com
Good news… bad news
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