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Page 1: A Guide to eBook Publishing Using Lynda.com Online Video Training

A Guide to eBook Publishing Using Lynda.com

Online Video Training

Page 2: A Guide to eBook Publishing Using Lynda.com Online Video Training

Lynda.com vs. Other Video Training: 5 Benefits1. Courses are divided into segments:

rapidly get the exact training you need2. Fast paced, professionally produced videos

from industry expert instructors3. Unlimited access to all 1,968 courses and

102,000 video tutorials, not just publishing4. Free 7-day pass, then $25/month or

$250/yr5. Apps for mobile devices; 24/7 access

Page 3: A Guide to eBook Publishing Using Lynda.com Online Video Training

Ideal For:

Small / mid-size publishers Individual authorsBusinessesUniversitiesNon-profitsAssociationsGovernment agencies

Your organization may already have a site license

Page 4: A Guide to eBook Publishing Using Lynda.com Online Video Training

Training for Each Phase of eBook Publishing

Create eBook Files

Market Your eBooks

Build Your Platform

EPUB Kindle iBooks Author MS Word InDesign Photoshop Illustrator

Amazon Kindle B&N Nook Apple iBooks Kobo Books Bookbaby Smashwords Publishing Basics

Creating Websites Blogging Facebook Twitter LinkedIn Pinterest Google +

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InDesign Courses

1. InDesign CS4 to EPUB, Kindle & iPad

2. InDesign CS5 to EPUB, Kindle & iPad

3. InDesign CS5.5 to EPUB, Kindle & iPad

4. InDesign CS6 to EPUB, Kindle & iPad

5. Creating a Fixed-Layout EPUB

1create

Page 6: A Guide to eBook Publishing Using Lynda.com Online Video Training

Apple iBooks Author

1. iBooks Author Essential Training

2. Up and Running with iBooks Author

3. iBooks Author for Teachers: Fundamentals

4. iBooks Author for Teachers: Creating a Math Lesson

5. iBooks Author for Teachers: Creating a Lab Manual

1create

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MS Word Courses

Using Word style sheets is the first step in creating eBook conversion-ready files:1. Word 2003 Essentials Training2. Word 2007: Styles in Depth3. Word 2010: Styles in Depth

25 Word courses in all

1create

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Design a Book Cover

Learn about book cover design, even how to design a cover using InDesign:Research and cover design basicsTypes of covers

“Big Book” Typographic Abstract Illustrated

Print book too: back cover, spine, flaps

1create

Page 9: A Guide to eBook Publishing Using Lynda.com Online Video Training

eBook Publishing Basics

ISBN Number EssentialsApplying for CopyrightMeasurement, tracking DRM: Digital Rights ManagementPricing your eBookRoyaltiesPreparing Metadata for SEO

2marketing

Page 10: A Guide to eBook Publishing Using Lynda.com Online Video Training

Distributing and Selling

Direct via the Top 4 Stores: Amazon, Apple, B&N, Kobo

Using aggregators, pros & cons: Bookbaby Smashwords

Selling from you website

2marketing

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Amazon Services

KDP SelectAuthor CentralCreateSpaceAssociatesGoodreadsShelfari

2marketing

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eBook Marketing Basics

Getting reviewsWriting, distributing a press releaseMarketing handoutsAuthor rankings and book monitoringNetworking

2marketing

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Website Design

Detailed courses on using the most popular website building tools: Drupal Joomla Tumblr WordPress

3build

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Social Media Marketing

Courses available for these topics:BloggingFacebookGoogle +LinkedInPinterestTwitter

3build

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How to Locate Lynda’s 27 eBook Publishing and Marketing Courses:Look under Subject Digital Publishing Social Media

Marketing Online Marketing Web Design

Look Under Software InDesign Word Office for Mac Adobe Open Source WordPress

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Learn More or Get Started

Explore all course offerings at www.lynda.comGet a free 7-day pass (click link below)

About SellboxEstablished in 2002, Sellbox develops content publishing strategies for organizations and provides eBook publishing support services. Founder David Wogahn is the author of Distributing and Marketing eBooks, a Lynda.com video training course and Successful eBook Publishing, available in print and eBook from Amazon.com. For more information please visit www.sellbox.com/books-media.


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