![Page 1: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/1.jpg)
For Local Marketing SuccessSAUCE
A HOT RECIPE
![Page 2: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/2.jpg)
@MOREINMEDIA
![Page 3: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/3.jpg)
BASETaking Stock
![Page 4: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/4.jpg)
“Cooking is an expression of the
land where you are and the culture of
that place”
![Page 5: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/5.jpg)
Team Goals Branding
![Page 6: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/6.jpg)
• CEO/Owner• Marketing Department• Employees• Community• Social Media Manager
TEAM
![Page 7: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/7.jpg)
• Increased web traffic• More sales• Brand recognition• Larger audience • Walk-in traffic
GOALS
![Page 8: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/8.jpg)
• Logo• Colors• Voice• Brand Personality• Consistency
BRANDING
![Page 9: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/9.jpg)
BULKMain Ingredients
![Page 10: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/10.jpg)
“The most indispensible
ingredient of all good home cooking: love for those you are cooking for”
![Page 11: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/11.jpg)
Facebook Google + Pinterest
![Page 12: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/12.jpg)
• Update cover image• Complete profile• Use keywords• Local/Local• Post frequently
![Page 13: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/13.jpg)
• Complete profile• Verify address• Use keywords• Add location keyword• Post daily
GOOGLE +
![Page 14: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/14.jpg)
• Business account• Verify website• 25+ boards• Attractive pins• Pin often
![Page 15: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/15.jpg)
Original ContentSPICE
![Page 16: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/16.jpg)
“When baking, follow
directions. When cooking, go by
your own taste”
![Page 17: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/17.jpg)
Videos Images Words
![Page 18: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/18.jpg)
• Facebook and YouTube• Organic traffic• Authenticity • On the go• Testimonials, reviews, behind
the scenes, interviews, how-to
VIDEO
![Page 19: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/19.jpg)
• Branded images• Show real people• Tip and quote series• Evoke emotion• Community involvement
IMAGES
![Page 20: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/20.jpg)
• Blog articles• Web traffic/SEO• E-mail list• Lead generation• Social media posts
WORDS
![Page 21: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/21.jpg)
SIMMEREngagement
STIR &
![Page 22: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/22.jpg)
“Cooking is the art of adjustment
”
![Page 23: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/23.jpg)
Facebook Google + Pinterest
![Page 24: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/24.jpg)
• Ads and boosting• Contests and giveaways• Targeted posts• Check-ins• Verification
![Page 25: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/25.jpg)
• Reviews• Google analytics• Mobile friendly• Local search• Active
GOOGLE +
![Page 26: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/26.jpg)
• Promoted pins• Group boards• Collaboration• Analytics• Location pins
![Page 27: A Hot Recipe for Social Media Success with Dorien Morin-van Dam](https://reader031.vdocuments.net/reader031/viewer/2022022202/58848fcc1a28ab6d1a8b6f23/html5/thumbnails/27.jpg)
“Hunger is a good cook”
HUNGRY? NEED MORE RECIPES?Tweet @moreinmedia