A Hub Serving Harlem and the South Bronx
Dennis DerryckFounder/President
Dash –NY Coalition Conference March 22, 2013
Hub
For-Profit Social Venture
Transitioning to NP
Aggregator
Distributor
Farm Share
Farm
Value Based Supply Chain
Values Based Supply Chain
Challenge: Health
2007-2008 School Year Rate of Overweight and Obesity in NYC
Schools, ages 6-11:
Hunts Point: 48%East Harlem: 45%
National Average: 35.5%
SOURCE: NYC Dept of Education Office of School Wellness also New York City Depart of Mental Health and Hygiene. June 2009. Vol8 #1; also NYC Fails to Make Dent in Obesity. NYTimes Oct 10, 2010.
Challenge: Wealth/Poverty Gap
Whites
Hispanics
Blacks
Whites
Hispanics
Blacks
Source: Pew Research Center tabulations of Survey of Income and Program Participation Data, 2011
2009
2005
Challenge: Hunger Deserts
Number of households who went without food in the 16th Congressional District (South Bronx), 4th
Quarter of 2009:
37% (approx. 83,000 households)
National Average: 18.5%“Food Hardship: A Closer Look at Hunger. Data for the Nation, States, 100 MSAs, and Every Congressional
District.” (Food Research and Action Center). January 2010).
Connecting the Dots
Working with NYC CommunitiesCommunities are already organized
Identify & target communities
within communities
Value of traditional methods
Storytelling, value,
personalization
Outreach v. engagement
Pre-Organized Communities
Senior Housing
SubsidizedHousing
Head Start
Schools
HealthMinistry
YouthServices
AbyssinianDevelopmentCorp.
Schools
Clinics
Youth Programs
Staff Programs
Urban HealthPlan
Where CHRF Distributes
Schools and Universities
Office Buildings
Health CentersPrivate HomesNonprofits/CBOs
Union Facilities
Clubs
…and more!
AccomplishmentsShareholder Impact
700 Average Number of
Shareholders per week1240 281
14,100 4,699 3x Increase
SHAREHOLDERS
SHARES PURCHASED
2010 2012
100% Winter Share IncreaseGrowth from 200 (2011) to 400 (2012) Shareholders
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Children & Family
90 Families Supported by Subsidy Fund ($8,000)Single Mothers Making 1.5x Federal Poverty Level and/or SNAP
4,000 Children 1,320 Mothers720 SeniorsServed by Corbin Hill FarmAt Bronx Lebanon Hospital
1,120 ChildrenServed in South Bronx & Harlem
600 Children
at Head Start Programs in Harlem
7x Growth
....................................................
Received Meals from Corbin Hill Farm
with Non-Traditional Partners($10,000 to $74,000)
Building Community, Education & Outreach
75 Outreach EventsDuring 2012 Season
2000 people Community Festivals
20-70 people Tabling Events
76 Dishes Sampled23 Cooking Demos
3,000 peopleE-Newsletter Readership
Community Building U-PickPlanted Strawberries & Raspberries at 95-Acre Farm
Tailored Weekly Recipes Distributed In English & Spanish. Storage & Preservation Tips Provided.
Presented at:Community Boards, Farmers Markets, Veggie Art Activities, Parent Groups, Schools & Organizations
14 Farmers
2012
9 Farmers
2011
4
2010
92% Increase in Purchases from Farmers ($70,000 to $137,000)
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......................................................................................Economic Impact on Farmers
17 Sites
FRESH PRODUCE
ACCESSIBILITY
FLEXIBILITY
The Corbin Hill Experience
PERSONALIZED SENSORY PARTICIPATORY
A total experience, not just a financial transaction!
What have we learned?
Trust
Sell quality and flexibility
Invest in infrastructure
Buy-in is a process
Don’t treat the poor poorly
Provide resources to community partners
HUB for
ChildrenFamilies
COMMUNITIESwww.corbinhillfarm.com