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A journey through 1B semantic connections
Shifting from Keywords to Topics
Cosmin Negrescu ncosmin
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Introducing the
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Introducing the
Complete
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Introducing the
Complete Accurate
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Introducing the
Complete Accurate Fresh
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Introducing the
Complete Accurate Fresh Smart
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Introducing the
Complete Accurate Fresh Smart Free
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Introducing the
Complete Accurate Fresh Smart Free
Keyword Database
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• 10M+ non-brand, relevant keywords
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• 10M+ non-brand, relevant keywords• 100M+ categorised websites
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• 10M+ non-brand, relevant keywords• 100M+ categorised websites• Fresh search volumes & trends
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• 10M+ non-brand, relevant keywords• 100M+ categorised websites• Fresh search volumes & trends• Grouped keywords with agg. volumes
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• 10M+ non-brand, relevant keywords• 100M+ categorised websites• Fresh search volumes & trends• Grouped keywords with agg. volumes• Instant, fresh ranks
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• 10M+ non-brand, relevant keywords• 100M+ categorised websites• Fresh search volumes & trends• Grouped keywords with agg. volumes• Instant, fresh ranks• Over 1B semantic connections
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• 10M+ non-brand, relevant keywords• 100M+ categorised websites• Fresh search volumes & trends• Grouped keywords with agg. volumes• Instant, fresh ranks• Over 1B semantic connections• Responds to any query
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• 10M+ non-brand, relevant keywords• 100M+ categorised websites• Fresh search volumes & trends• Grouped keywords with agg. volumes• Instant, fresh ranks• Over 1B semantic connections• Responds to any query• Turkish interface
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• 10M+ non-brand, relevant keywords• 100M+ categorised websites• Fresh search volumes & trends• Grouped keywords with agg. volumes• Instant, fresh ranks• Over 1B semantic connections• Responds to any query• Turkish interface
… and it’s growing every day
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It has a new approach…
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It’s meant to help us shift from Keywords to Topics
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My latest experience with topics as a user
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Two months ago I was on my way to climb Mont Blanc
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I had to run to catch this tram
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Find the best flight…
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It’s been a while…
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This is a major behaviour to be noticed by SEOs, because what it says is that if you’re not ranking for the entire topic, you’re not going to rank for
any individual keyword.
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Another example
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So it looks so logical and powerful to work with topics instead of keywords… Why haven’t we
shifted our mindset yet?
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Because it takes a lot of time, energy and money
to work with topics instead of keywords
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Four use cases
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1. Researching for intent topic opportunities
Four use cases
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1. Researching for intent topic opportunities2. Evaluating markets and niches
Four use cases
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1. Researching for intent topic opportunities2. Evaluating markets and niches3. Prospecting for outreach
Four use cases
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1. Researching for intent topic opportunities2. Evaluating markets and niches3. Prospecting for outreach4. Tracking performance
Four use cases
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Researching for intent topic opportunities
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Evaluating markets and niches
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Prospecting for outreach
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Tracking performance
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Cosmin Negrescu ncosmin
Teşekkür ederim! Sorusu olan?