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Page 1: A More Effective Social Media Presence: Strategic Planning and Project Management (Part 2)

A More Effective Social Media Presence

Part 2: Execution and Maintenance

Page 2: A More Effective Social Media Presence: Strategic Planning and Project Management (Part 2)

You want me to manage what now?

http://www.flickr.com/photos/thefangmonster/5037603972/

http://www.flickr.com/photos/thefangmonster/5037603972/
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Oh great, just one MORE thing…

http://www.flickr.com/photos/volkoff/3089127951/

http://www.flickr.com/photos/volkoff/3089127951/
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Stand back. We got this.

http://www.flickr.com/photos/lorenkerns/8815509221/

http://www.flickr.com/photos/lorenkerns/8815509221/
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Last time you learned how to…

• Make use of strategic planning and project management methods to set up (or fix up) your library’s social media presence;

• Define success for your social media presence and demonstrate that your efforts are having the effect you desire.

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Today you will learn how to…

• Craft a Facebook page and Twitter account that will represent your library online;

• Save time and energy by updating multiple services at the same time;

• Build responsive and usable service points;• Build community through marketing and

advertising on the social web.

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But perhaps you have something else in mind…

http://www.flickr.com/photos/mkhmarketing/8468788107/

http://www.flickr.com/photos/mkhmarketing/8468788107/
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The Triforce of Social Media Awesomeness

Long Form Communication

Short Form Communication

Social Connection

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The most important thing: KEEP IT USER-CENTRIC

http://xkcd.com/773/

http://xkcd.com/773/
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Let’s Interact!

Which of the following social media services does your library already have?

• Just a blog• Just a Facebook Page• Just a Twitter account• Blog and Facebook• Blog and Twitter• Facebook and Twitter• All three• None of them

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BLOGS

http://www.flickr.com/photos/notionscapital/2738957753/

http://www.flickr.com/photos/notionscapital/2738957753/
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FACEBOOK

http://www.flickr.com/photos/33427694@N07/5053932776

http://www.flickr.com/photos/33427694@N07/5053932776
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The personal Profile: public view

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The personal Profile: friend view

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The organizational Page: public view

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The organizational Page: admin view

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TWITTER

http://www.flickr.com/photos/32931740@N06/3939487692

http://www.flickr.com/photos/32931740@N06/3939487692
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Tweet and ReTweet were sitting on a fence…

http://www.flickr.com/photos/72704778@N00/3944955984

http://www.flickr.com/photos/72704778@N00/3944955984
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The Triforce of Social Media Awesomeness

Long Form Communication

Short Form Communication

Social Connection

“RSS Graffiti” Facebook App

“Twitter Tools” Wordpress Plugin

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The Triforce Whatever of Social Media Awesomeness

Long Form Communication

Short Form Communication

Social Connection

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Spread the love, but don’t bore them…

http://www.flickr.com/photos/epsos/6180907719/

http://www.flickr.com/photos/epsos/6180907719/
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ANALYTICS

http://www.flickr.com/photos/stevenharris/4775722590/

http://www.flickr.com/photos/stevenharris/4775722590/
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Blogs

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Most popular content by Pageviews

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Referral Traffic

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Facebook Insights

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Twitter Analytics & Tools

https://ads.twitter.com/

https://ads.twitter.com/
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Finding the pattern of popularity…

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Pause for Questions

http://www.flickr.com/photos/annieroi/4421442720/

http://www.flickr.com/photos/annieroi/4421442720/
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TIPS FOR A CHAMPION SOCIAL MEDIA SERVICE

http://www.flickr.com/photos/tudor/2540560110

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Post!

http://www.flickr.com/photos/pgoyette/94520623

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Make Posts Actionable, Engaging, Relevant

http://www.flickr.com/photos/johncarleton/5392197282

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Include Visuals

http://www.flickr.com/photos/juhansonin/4734829999

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TINY PUPPY

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http://www.flickr.com/photos/32933171@N04/5106814832

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Consider Formality and Tonehttp://www.flickr.com/photos/51629707@N00/4726244674

http://www.flickr.com/photos/51629707@N00/4726244674
http://www.flickr.com/photos/51629707@N00/4726244674
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http://blog.hubspot.com/blog/tabid/6307/bid/33488/14-Funny-Brands-You-Can-t-Help-But-Follow-in-Social-Media.aspx

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Keep an Eye Out

http://www.flickr.com/photos/learnscope/3340388003

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Division of Labor

http://www.flickr.com/photos/madth3/2627375549

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Scheduling Content

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Comment Handling

http://www.flickr.com/photos/timmy2s/6621795613

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Holla Back

http://www.flickr.com/photos/grongar/3322185101

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Response Timeframe

http://www.flickr.com/photos/coba/10966576

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But Not Like This…

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Comment Removal

http://www.flickr.com/photos/cycle60/52584263

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http://www.flickr.com/photos/mikeblogs/3020966268

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http://www.flickr.com/photos/epsos/8270256961

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Trolls & Mean Peoplehttp://www.flickr.com/photos/cycle60/52584263

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Mild Offensiveness or Challenges are Not Delete-Worthy Offenses

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http://www.flickr.com/photos/newtown_grafitti/6219961958

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Let’s Interact!

Please type your answer into the chat! Do you have a social media policy for patrons?

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http://socialmediagovernance.com/policies.php

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Marketing

http://www.flickr.com/photos/51035749109@N01/5133070639

http://www.flickr.com/photos/51035749109@N01/5133070639
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Role Models

http://www.flickr.com/photos/monsieurlam/2400229570

• New York Public Library• The Library of Congress• Columbus Metropolitan Public• Seattle Public Library• Multomah County Library• Topeka & Shawnee County Public• Smithsonian Libraries• American University Library• University of Kansas Libraries• North Carolina State University

Libraries

Page 73: A More Effective Social Media Presence: Strategic Planning and Project Management (Part 2)

Thanks!

Any questions?

Sarah Steinerhttp://www.sarahksteiner.com/

Cliff Landishttp://clifflandis.net/

See presentation notes at: http://www.slideshare.net/ALATechSource/

hhttp://www.flickr.com/photos/erinamelia/4864096689

http://www.sarahksteiner.com/
http://clifflandis.net/
http://www.slideshare.net/ALATechSource/
http://www.slideshare.net/ALATechSource/

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