![Page 1: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/1.jpg)
A N E V O L U T I O NA N E V O L U T I O N
Vanessa Alessi
Alicia Anzis
Brooke Kruschke
Naomi MacVittie
![Page 2: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/2.jpg)
Overview
ObjectivesStrategyTacticsFindingsRecommendations
![Page 3: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/3.jpg)
Objective
![Page 4: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/4.jpg)
Strategy
![Page 5: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/5.jpg)
Strategy
Face-to-Face Interviews Catapult Client: Juniper
Online ResourcesPersonal Observations
![Page 6: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/6.jpg)
Tactics
![Page 7: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/7.jpg)
Tactics
Internal InterviewsClient InterviewsOutside Research
![Page 8: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/8.jpg)
Findings
Defining CatapultCompetitive AnalysisCatapult Advantages
Discovering Opportunities
![Page 9: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/9.jpg)
Defining Catapult
![Page 10: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/10.jpg)
History
![Page 11: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/11.jpg)
Competitive Analysis
![Page 12: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/12.jpg)
SWOT Analysis
STRENGTHSWEAKNESSES
OPPORTUNITIESTHREATS
Focus on clients
Unique breadth of services
Longevity/Experience
Ability to deliver
Expansion
Never stop learning
Utilize technology/better tools
Create a personality
Disconnect between companies
Marketing Catapult
Size
Not leveraging technology
Economy
New technology
Too many services?
Next steps
![Page 13: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/13.jpg)
CRM Fusion
RingLead
Blue Singapore
Astadia
ReachForce
MarketOne
Target 250
Jigsaw
Better, Inc.
By Appointment Only
Axciom
IMI
Turn
Kern
Liquid
Loomis Group
Resource
Godfrey Q
Via Luna Group
JWT
GyroHSR
Target Profiling
Data Services
Direct Marketing
![Page 14: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/14.jpg)
CRM Fusion
MassImpact
MassEffect
ReassignOwnership
MassBackup
Cleansing Tools
Discovery Tools
Verification Tools
Dupe Blocker
People Import
Brand/Sales
Search Engine Optimization
Creative
Strategy
Search Engine Marketing
Global Teleservices
Telemarketing
Automation
Online Support
![Page 15: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/15.jpg)
GyroHSR
BrandingStrategyResearchPlanning
Direct/CRMSocial Network Marketing
Sales PromotionsMedia
CreativeSearchDigital
Experiential
Global Teleservices
Telemarketing
Dashboard/ Reporting
CRM
Marketing Automation Tools
Lead Generation
List Building
Public Relations
![Page 16: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/16.jpg)
MarketOneCRM
Leads
Profiling
Email Marketing
Reach Surveys
Web Marketing
Event Marketing
Partner Marketing
Reach Surveys
Real Time Notifications
List Enhancement
Eloqua
Data Services
Database
Search Engine Marketing
Search Engine Optimization
Creative
Strategy
Direct Marketing
Brand/Sales
![Page 17: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/17.jpg)
ReachForce
Discover
Capture
Refresh
Relevance & Repair
Insight
Smart ContactsSearch Engine
Marketing
Search Engine Optimization
Creative
Strategy
Direct Marketing
Brand/Sales
Global Teleservices
Telemarketing
Dashboard/Reporting
Marketing Automation Tools
Lead Generation
Connect
Convert
Automation
![Page 18: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/18.jpg)
Catapult Advantages
![Page 19: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/19.jpg)
Catapult Advantages
Breadth of ServicesStrong Client RelationshipsExperienceProven Success
![Page 20: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/20.jpg)
Catapult Advantages
Only an event agency like Catapult can provide a client with closed-loop marketing.
Breadth of Services
![Page 21: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/21.jpg)
Catapult Advantages
Catapult prides itself in it’s trusting client relationships.
Strong Client Relationships
![Page 22: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/22.jpg)
Catapult Advantages
Catapult is an established and evolving agency with a broad spectrum of employee experience.
Experience and Longevity
![Page 23: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/23.jpg)
Catapult Advantages
There is no question that Catapult’s capabilities run deep and this can be seen in their lengthy list of success stories.
Proven Success
![Page 24: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/24.jpg)
Discovering Opportunities
![Page 25: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/25.jpg)
Discovering Opportunities
This is what YOU said you’d like to see change here at Catapult.
Your Voices Were Heard
![Page 26: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/26.jpg)
JPEG
![Page 27: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/27.jpg)
Recommendations
![Page 28: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/28.jpg)
Recommendations
Catapult is a closed-loop-marketing agency with three unified professional teams that specialize in demand generation
Define Catapult
![Page 29: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/29.jpg)
Recommendations
Same schedules/meetingsView each other partnersClosing the inner loopOpen communication
Unify The Company
![Page 30: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/30.jpg)
Recommendations
HAROSocial MediaWebsitePRMarketing tools
Market Catapult
![Page 31: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/31.jpg)
Recommendations
Never stop Learning Leverage Technology
Always be on the Forefront
![Page 32: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/32.jpg)
Recommendations
Skills/Knowledge Geographically Clients Vertically (more than tech industry)
Explore Growth Opportunities
![Page 33: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/33.jpg)
Recommendations
The Next Step is YOURS Consider recommendations Schedule a meeting Implement a plan Take action
![Page 34: A N E V O L U T I O N Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie](https://reader035.vdocuments.net/reader035/viewer/2022062804/5697bf841a28abf838c86c96/html5/thumbnails/34.jpg)
Elevator Pitch
Catapult is a closed-loop marketing agency with three professional teams that specialize in demand generation, data services and target profiling. While other one-dimensional agencies might provide you with creative templates, we develop unique, well-thought-out, creative campaigns. Catapult is a business-to-business integrated marketing agency that can meet all your marketing needs and provide effective, measurable results. We have built strong and lasting relationships with clients such as Juniper, eBay, and Citrix. These are just a few companies that have trusted us to turn a budget into a successful marketing campaign and we hope you will join our list of success stories.