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Pr!"!#$%#& w%$' P(w!rP(%#$
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W')? W'*$? H(w?
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W')?
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#1 use the right tool
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C(++,#%-*$%(# '*" -'*#&!..
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A.v!r$%"%#& '*" -'*#&!..
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C/%-0 $( !.%$ p%-$,r! $%$/! Pr!"!#$%#& '*" -'*#&!..
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I$’" $%+! f(r * +(r! *ppr(pr%*$! $((/
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#2 speak their language
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I$’" #($ *b(,$ )(,. I$’" *b(,$ '%+.
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A#. */"( '%+.
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#3 keep creative control
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Some More incredibly irrelevant copy thrown in Just for fun. And then some more. And more. And more. And more. And more. And
more. And more. And more. And more. And more. And more. And more. And more.
Irrelevant subline Unecessary and Irrelevant title
AGENCY LOGO
CLIENT LOGO
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#1 USE THE RIGHT TOOL
#2 SPEAK THEIR LANGUAGE
#3 KEEP CREATIVE CONTROL
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W'*$?
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#1 A structuring tool
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S*) w'*$ )(,’r! &(%#& $( "*).
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S*) %$.
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1!# "*) w'*$ )(, 2,"$ "*%..
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#2 A storytelling tool
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1%#0 %# 2(,r#!)"
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#3 A simplifying tool
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• If
• An
• Idea
• Needs
• This
• Many
• Bullet
• Points
• To
• Explain
• It
• Then
• It’s
• Probably
• Too
• Complicated
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#1 A STRUCTURING TOOL
#2 A STORYTELLING TOOL
#3 A SIMPLIFYING TOOL
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H(w?
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#1 consistent structure
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U"! * $!+p/*$!
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U"! $r*#"%$%(#" /%0! br!*.-r,+3.
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#2 Tell a story
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%# B,%/.
"$*&!"
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#3 KEEP IT vIsual
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S,rpr%"%#& %+*&!"
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Ar%*/ %" #($ $'! (#/) $4!.
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#4 KEEP IT SHORT
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#1 CONSISTENT STRUCTURE
#2 TELL A STORY
#3 KEEP IT VISUAL
#4 KEEP IT SHORT
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1*#0".