Download - A statistical analysis of the games media
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10.30am on a Tuesday morning
A statistical look at the games press
Simon Byron
director of Games
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The experiment
To determine the optimum time for releasing information to the press
• Who is writing the most?
• When are they writing it?
• What can we do to make them write about our stuff?
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The methodology
• 33 global media outlets monitored
• Just under 28,000 news pieces tracked
• All times BST
• All stories from specific ‘News’ RSS feed where available
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The major caveat
• It was a fucking bonkers two months
– Dominated by two topics:
• E3
• Xbox One
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Who writes what when?
Part one
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Who writes what?
CVG
DarkZero
Destructoid
Edge
Eurogamer
Gamasutra
Game Informer
Game Reactor
Games Radar
GamesIndustry.biz
Gamespot
GameTrailers
Giant Bomb
God is a Geek
IGN Video Games
IncGamers
Inside Gaming Daily
Joystiq
Kotaku
MCV
Neoseeker
NowGamer
Official Xbox Magazine
Penny Arcade
Polygon PS3 Trophies PSU Rock, Paper, Shotgun Spong news VG247 Videogamer X360 Achievements Xclann
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News stories 01/06 – 30/07
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News stories 01/06 – 30/07
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News stories 01/06 – 30/07
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Who writes what when?
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Days of the week stories are posted
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Weekend posters
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Morning coverage
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Afternoon coverage
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Total 24 hour coverage
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Total 24 hour coverage ex E3
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E3 influence % of coverage
Time of day
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What people write about
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May 1st – May 7th
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May 8th – May 14th
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May 15th – May 21st
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May 22nd – May 28th
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May 29th – 4th June
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5th June – 11th June
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12th June - 18th June
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19th June – 25th June
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26th June – 30th June
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Recommendations
• Tuesdays most prolific
– Between 4:00pm and 5:00pm
– But consider slower times too
• Use social media where possible
– Wolfenstein reveal gained 25 per cent more coverage in first 24 hours
• Keep an eye on the trends
• Be mindful of events
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