A Strategy for the Arts in Singapore
2011-2014
Ideas for Today and Tomorrow
Vision
• To increase global impact by bringing new art and artists together with new audiences and new environments
Global
• To create international opportunities for the people of Singapore and build trust in the UK as a leader in arts management and education
Singapore
Summary • We provide international opportunities to engage with UK thought-leaders
working in the creative industries. What • We target arts managers, practitioners, administrators, critics and people
involved in the creative industries in Singapore. Who • We co-create platforms and residencies for thought-leaders with our
partners, offer seed-funding for large-scale arts projects and build networks for creative individuals and organisations in the UK and Singapore. How
• We are the UK’s cultural relations organisation and a key focus for us is finding new ways of connecting with and seeing each other through the arts. Why
Target Audience
Leaders • Ministers & Policymakers • Senior Management of
Government & Non-Government Organisations
Influencers • Arts Managers,
Practitioners, Administrators,
Critics and people involved in the
creative industries
Aspirants • Students and
Graduates of Arts disciplines
• General Public with an interest in the
arts
Roles Co-presenter
Co-producer/curator Creative director
Broker/Facilitator
Consultant/advisor Tour manager
Promoter
Opportunities
• “Singapore needs to keep pace with emerging technologies to stay ahead of the game.” 4
• “More Singaporeans are needed who are prepared for the risks and rewards of bringing ideas to the market.” 3
• “Singaporeans are good at execution but lacking in creative thinking.” 2
• “Singaporeans are not as close to their traditional art forms as is evident in many other countries in the East Asia region.” 1
Cross-disciplinary
collaborations Thought-
leadership
Digital technologies and creative
practice
Ideas economy
1. Lim Yu Beng, one of the Singapore actors in Lear, quoted in the Renaissance City Report (2000) 2,3 Lee Boon Yang, Minister for Manpower quoted in ‘Singapore: trade, investment and economic performance’ by Ramkishen S. Rajan, Shandre Thangavelu (2009). 4. Minister Mentor Lee – speaking at Hewlett-Packard’s 40th anniversary event (2010)
Strategic Direction
INSPIRING Showcase new
ideas, talent and emerging practice
Bring thought-leaders from the UK to share knowledge
and expertise
CONNECTING Build a strong
network between the UK and Singapore
Create platforms to facilitate cross-disciplinary and
international collaborations
CO-CREATING
Broker strategic partnerships with key organisations
Identify organisations that
wish to share expertise, networks
and resources
Key Focus
Smaller number of
high impact projects
Chance to showcase UK
thought-leaders
Strong potential for co-
creation partnerships
Identifiable sources of
income to build on our seed
funding
Human resources and
capital requirements
are sustainable
Wherever possible,
projects should be regional
Use of digital media to promote
dialogue and extend reach
Key Outcomes
Presentation
• Arts influencers see the UK as a leader in new forms of artistic presentation
• Improved understanding of the UK as creative, innovative and relevant
Collaboration and Exchange
• Facilitation of international collaborations leads to new work being co-produced between the UK and Singapore
• Arts influencers look to the UK for innovation in arts management and education
Cultural Policy and Leadership
• Policy on arts management and education influenced by the UK
• Increase in UK arts being shown in Singapore
• Improved contribution to solving global challenges through the arts
Key Partners
Non-governmental organisations
Singapore International Foundation
National Book Development Council
Platforms and residencies for thought-
leaders
Government organisations
National Arts Council Media Development
Authority
Co-creation of projects across all art forms
that inspire and nurture local talent
Commercial organisations
Members of British and Singapore Chambers of
Commerce Sponsorship and co-
creation of arts projects
Philanthropic organisations
Shaw Foundation Lee Foundation
Sponsorship of arts projects
Resources Director, Arts
• Assess project proposals against key focus criteria and budget.
• Build relationships with partners for co-creation and funding.
• Deliver key outcomes.
Manager, Arts
• Manage and deliver project proposals against specific project objectives and agreed budget.
• Build relationships with target audience.
Executive, Arts
• Support the Director and Manager to deliver project proposals.
• Administer the agreed budget and maintain the contacts database.
Questions
[email protected] +65 6470 7147