A Strength & Conditioning Coach’s
Guide to Effective Communication with
Sport Coaches, Administrators, and
Parents
Mark Watts• Director of Education at Elitefts.com• NSCA Ohio State Director• Former Strength & Conditioning
Coach, Football Coach, or Intern at:– Denison University, The Ohio State
University, United States Military Academy, The University of Tulsa, Allegheny College and Clarion University
The Importance of the S&C Coach and Sport Coach Relationship
• Stress Management• Job Security• Professional
Development
Understanding the Sport Coach
• They have more invested than you.
• They are protective of their teams.
• They may not trust you.• They may not see your
value.
Communication Strategies
• Initial Meeting– Ask Questions– Know expectations– Open Book
• Provide the coach your training program.
• Invite them to a session.• Get feedback.
Creating the Culture
• Off-Season – No need to justify– Outwork everyone
• In-Season– Eliminate soreness– By insanely adaptable
• Team Competitions– Coach’s buy-in
The Coach’s Misconceptions
• Female Athlete Concerns
• Injury Concerns• LSD Training• Fads• Outside Influences• Absence of Evidence