L A N G U A G E I N Q U A L I T A T I V E R E S E A R C H
QUALITATIVERESEARCHMETHODS
Nov. 2015 Centre for International Business Studies | CIBS
CHERY L MAR I E CORDE I RO
• Funnel perspective overview of qualitative research frameworks and methods.
• Toolkit presentation, i.e. the different types of discourse analysis methods that you might find useful for your purpose.
• Directions for methodology. --- • Research further into
appropriate framework and method for the purpose of your thesis writing.
• Make a decision on which tools are most appropriate for your research work.
QUALITATIVERESEARCHMETHODS:LectureScope/Expecta=ons
Nov. 2015 Centre for International Business Studies | CIBS
QUALITATIVERESEARCHMETHODS
Nov. 2015 Centre for International Business Studies | CIBS
L A N G U A G E
I. O r g a n i z a t i o n o f L a n g u a g e
II. L a n g u a g e o f O r g a n i z a t i o n
I.THEORGANIZATIONOFLANGUAGE
Nov. 2015 Centre for International Business Studies | CIBS
Metatron’s Cube
Star
Tetrahedron (Star of David)
1
Hexahedron
(Cube) 2
Octahedron
3
Icosahedron
5
Dodecahedron 4
TYPOLOGY
(the structure of language and the result of the structuring of language)
I.THEORGANIZATIONOFLANGUAGE
Nov. 2015 Centre for International Business Studies | CIBS
Metatron’s Cube
Star
Tetrahedron (Star of David)
1
Hexahedron
(Cube) 2
Octahedron
3
Icosahedron
5
Dodecahedron 4
TYPOLOGY
II.THELANGUAGEOFORGANIZATION
Nov. 2015 Centre for International Business Studies | CIBS
Metatron’s Cube
Star Tetrahedron
(Star of David)
Hexahedron (Cube) Octahedron Icosahedron
Dodecahedron
META PERSPECTIVES (how language is being used)
Language is used as theoretical framework / tool to study other phenomena
L A N G U A G E
QUALITATIVERESEARCHMETHODS
Nov. 2015 Centre for International Business Studies | CIBS
I. Organization of Language [METHODOLOGY, practical aspects] - Will render the type of method, the kind of thesis - Will render the quality of argument developed in a thesis
IIa. Language of Organization (Meta) [LINGUISTICS] - Will render the theoretical perspective from which you choose to analyse your data - Will illustrate how language can reveal / uncover the workings of organization ideology through rhetoric /
discourse. Methods include discourse analysis (CDA, SFL, CA, narratology, rhetoric), visual semiotics.
IIb. Language of Organization (Non-Meta) [SOCIAL SCIENCE] - Language as object of study within organizations, i.e. the study of language as strategy, multilingualism in corporations, language as power, language in marketing, language as gender marker in corporations, language in corporate identity, corporate culture etc.
L A N G U A G E
QUALITATIVERESEARCHMETHODS
Nov. 2015 Centre for International Business Studies | CIBS
I. Organization of Language [METHODOLOGY, practical aspects] - Will render the type of method, the kind of thesis - Will render the quality of argument developed in a thesis
IIa. Language of Organization (Meta) [LINGUISTICS] - Will render the theoretical perspective from which you choose to analyse your data - Will illustrate how language can reveal / uncover the workings of organization ideology through rhetoric /
discourse. Methods include discourse analysis (CDA, SFL, CA, narratology, rhetoric), visual semiotics.
IIb. Language of Organization (Non-Meta) [SOCIAL SCIENCE] - Language as object of study within organizations, i.e. the study of language as strategy, multilingualism in corporations, language as power, language in marketing, language as gender marker in corporations, language in corporate identity, corporate culture etc.
QUALITATIVERESEARCHMETHODS
Nov. 2015 Centre for International Business Studies | CIBS
M A P P I N G PERSPECTIVES W I T H L A N G U A G E
PhotobyR.S.Slavin
MAPPINGPERSPECTIVES:PROUNOUNCHART
Nov. 2015 Centre for International Business Studies | CIBS
Subject Pronouns
Object Pronouns
Possessive Adjectives
Possessive Pronouns
Reflexive Pronouns
1st person I me my mine myself
2nd person you you your yours yourself
3rd person (male)
he him his his himself
3rd person (female)
she her her hers herself
3rd person (neuter)
it it its NA itself
1st person (plural)
we us our ours ourselves
2nd person (plural)
you you your yours themselves
3rd person (plural)
they them their theirs themselves
Pronoun placement
___ saw the cat. The cat saw ___.
That’s ___ cat. The cat is ___. (S) saw (reflex.) in the painting.
Nov. 2015 Centre for International Business Studies | CIBS
Subject Pronouns
Object Pronouns
Possessive Adjectives
Possessive Pronouns
Reflexive Pronouns
1st person I me my mine myself
2nd person you you your yours yourself
3rd person (male)
he him his his himself
3rd person (female)
she her her hers herself
3rd person (neuter)
it it its NA itself
1st person (plural)
we us our ours ourselves
2nd person (plural)
you you your yours themselves
3rd person (plural)
they them their theirs themselves
Pronoun placement
___ saw the cat. The cat saw ___.
That’s ___ cat. The cat is ___. (S) saw (reflex.) in the painting.
MAPPING PERSPECTIVES: PROUNOUN CHART
COLLECTIVEEXTERIOR:SYSTEMSCOLLECTIVEINTERIOR:CULTURE
INDIVIDUALEXTERIOR:BEHAVIOURINDIVIDUALINTERIOR:CONSCIOUSNESS
intra
extra
UL subjec've
LL intersubjec've interobjec'veLR
objec've UR
I SINGU
LAR
PLURA
L
We
intra
extra
It
Its
intra
intra
extra
extra
COLLECTIVEEXTERIOR:SYSTEMSCOLLECTIVEINTERIOR:CULTURE
INDIVIDUALEXTERIOR:BEHAVIOURINDIVIDUALINTERIOR:CONSCIOUSNESS
existen=alism
(e.g.physicalcosmology)phenomenologism
(e.g.metaphysicalcosmology)
UL subjec've
LL intersubjec've interobjec'veLR
objec've UR
I SINGU
LAR
PLURA
L
We
construc=vism(e.g.ideology)
interac=onism(e.g.ethnomethodology)
It
Its
ra=onalism/func=onalism(e.g.psychology,technology)
structuralism
(e.g.systemology)
empiricism/posi=vism(e.g.anthropology)
rela=vism(e.g.integralsystemology)
ETHICAL
UL subjec've
LLintersubjec've interobjec'veLR
objec've UR
I SINGU
LAR
PLURA
L
We
It
Its
ECOLOGICAL
SOCIAL ENVIRONMENTAL
Q U A L I T A T I V E C O N T E N T A N A L Y S I S
Nov. 2015 Centre for International Business Studies | CIBS
Thescienceoflanguage.Thestudyofthesystemsoflanguageofitsacquisi=on,itsstructure,itsusei.e.universalgrammar,unifiedtheory,computerscience,AI,bio-engineeringetc.Thestudyoflanguageinthebrain–anthropology,psychology,neuroscience,biology,physiology,neurologyetc.
L i n g u i s = c s
Nov. 2015 Centre for International Business Studies | CIBS
Nov. 2015 Centre for International Business Studies | CIBS
[aɪ lʌv lɪŋˈgwɪstɪks]
Nov. 2015 Centre for International Business Studies | CIBS
Aprotoncollideswithaleadnucleus,sendingashowerofpar=clesthroughtheALICEdetector.TheATLAS,CMSandLHCbexperimentsalsorecordedcollisions(Image:ALICE/CERN).hZp://bit.ly/1hg5iVn.