ABCs of SEO in 2018
Moosa Hemani@mmhemani
What is SEO?
Link Building
Content Marketing
The Sweet Spot
Technical SEO
● Title Tag
● Site Speed
● Schema Markup
● Keyword Mapping
● Mobile First
● AMP (if required)
● Content around keywords
● Canonicals, Redirections and Cannibalization
● Continuous Optimization
Tools
● SEOptimer
● Google Search Console
● Screaming Frog
● SEMrush Site Audit
● SEMrush Keyword Research
● Ubersuggest
● Deepcrawl
Link Building
● Guest Blogging
● Manual Outreach
● 10X Content
● Broken Link Building
● Resource Page Link Building
● Interactive Shareable Content
● Infographics
● Competitor Link Analysis
Link Building Tools
● Google Advanced Search Operators
● MozBar
● Ahrefs.com
● Link Prospector - Citation Labs
● Hunter
● Buzzsumo
● Mailshake
● Pitchbox
Content
Types of Content
● Blogpost
● Infographics
● Survey & Researches
● Case Studies
● E-Books
● Webinar
● Podcast
● Photos
● Presentations
And more...
Common Content Issues
Tools● RawShorts
● PlayBuzz
● HubSpot’s Blog Topic Generator
● Animaker
● Infogram
● Pod Bean
● Zoom
● Qzzr
● Meme Generator
● Mechanical Trunk
● SurveyMonkey