Download - Academy zuid workshop - Content Marketing
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#academyzuid #contentmarketing
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Academy Zuid- Partners
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Waar staat Academy Zuid voor?
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Wie zijn we
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CLIENTS
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Max Fackeldey
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Stelling 1
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Formal Definition
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Voor de Non Believers
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Stelling 2
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Stelling 3
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UK statistieken
• More UK B2B marketers (72 percent) than UK B2C marketers (45 percent) plan to increase their content marketing budget.
• Even the UK marketers that rate their efforts as least effective plan to make significant investments in content marketing, with 71 percent saying they will increase spend.
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Uitdagingen UK
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Voorbeelden
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Stelling 4
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Misstap!
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Build the Business Case Get buy in from stakeholders
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Stappen
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Of nog beter, a social content marketing programma
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And yourself of course
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And yourself of course
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Bron: Managing Content Marketing by Robert Rose & Joe Pulizi
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Vraag?
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To date, “CityOne” has racked up to 18,000 players from more than 130 countries since its launch in 2010, proving simulation gaming may be a powerful new content initiative that can engage, educate and influence.
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Nike wants to improve the World to a Better World! So why not start yourself and tell a great story about it?!
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Nike wants to improve the World to a Better World, so why not starting with your self and tell a great story about?!
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Vraag
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Dank ook aan Joe Pulizzi
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Framework Social Story
Product Stories
Brand Ideal
The Brand Story
Audience Stories
• P2P
Conversations • Complaints • Reviews • Questions • WoM
Social
Brand
ID
Story
Campaign Stories
Channels
Content
Campaign stories
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Stappen naar succes
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