Download - accelerate people & organizations
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acceleratepeople&organizations
Marketing Digitale: opportunità e strumenti
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Scenario:inumeri
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Scenario:ilcustomerjourney
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Scenario:ilruolodeldigitaleSemprepiùspesso,ipuntidicontattodigitalisonopartedelpercorsodiricerca,sceltadelprofessionista,passaparola. Comefarneparte?
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Comefare:ilmondoGoogle
GoogleMyBusiness
Farsitrovareperricerchelocali,sullemappe.
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Comefare:ilmondoGoogleAttivitàSEO(SearchEngineOptimization)
Farsitrovarenelmotorediricerca,neirisultatiNONapagamento.
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Comefare:ilmondoGoogle
GoogleAds(Annuncio)
Farsitrovarenelmotorediricerca,neirisultatiapagamento.
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Comefare:isocialmedia
Facebook,LinkedIn,Instagram,Twittersonousatiognigiornodamilionidiitalianiditutteleetà.
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Comefare:isocialmediaFacebook+LinkedInPerraggiungerenuoviclientipotenziali,attraversopostsponsorizzati(pubblicità),organiciocondivisi
ImessaggidiretticonFacebookMessengerPerrispondereaquesitiestabilirecontatti
LeStoriessuInstragramPercommentaresentenze,importantifattidicronaca,faredivulgazione,acquisireautorevolezza
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Comefare:l’emailmarketingL’emailmarketingèunottimostrumentoperrimanereincontatto,neltempo.➔Contenuti➔Consenso(GDPR)➔Toolperspedire(MailChimp)
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Comefare:ilsitoIlsitoèlacasa,inrete.Hafunzioneinformativa,dibranding,diraccoltadicontattiemoltoaltro.➔Mobilefriendly➔Professionale➔Aggiornato
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Raccomandazione#1
Primalastrategia,poiglistrumenti
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Raccomandazione#2
Misurarel’efficaciadelleiniziative(GoogleAnalytics)
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Raccomandazione#3
Portareall'internounsetminimodiconoscenze
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GRAZIEwww.miriambertoli.com
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Linkelettureutili➔5temiWordPressperunsitoperavvocati:http://bit.ly/32Jiee9➔GuidaSEOdiGoogle:http://bit.ly/364rmMu➔FarepubblicitàsuFacebook:http://bit.ly/33VCc5R➔Untoolperemailmarketing:http://bit.ly/2WeWEfd
➔Unlibro:“WebmarketingperlePMI”,M.Bertoli,Ed.Hoepli,2018