Download - Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing


Where are we now?• 1992 to 2007 the Economy grew by 2.68% pa • 2008 to 2009 the economy shrunk by 4.9%!


Whatever happens - remain agile

Further change is guaranteed therefore you must have a plan in place whilst remaining agile

“If you find change difficult you want to try redundancy”

Norman Swartzkoph


The Digital March

Accountant 5 millionAccountants 3.35 millionAccounting 11 millionChartered accountant 823kAppsBlogsCloud and SDE


The Digital March

Accountant 5 millionAccountants 3.35 millionAccounting 11 millionChartered accountant 823kAppsBlogsCloud and SDE

The rate of change & innovationwithin accountancy firms is less than the rate of innovation outside it


It doesn’t work anymore!

Do what you’ve always done……………..


It doesn’t work anymore!

Do what you’ve always done……………..

….and you’re unlikely to get what you’ve always got!


The Big Disconnect

• From our prospects• From our clients

Do what you’ve always done…………….. and you’re unlikely to get what you’ve always

got!


The Big Disconnect

• ICAEW Feb 2009!BEING UPDATED BY A AGE

• Only 39% of all accountancy firms have a website

• Only 22% of accountancy sole practitioners have a website

• 26% of all those believe their website has little or no value!!!


The Big Disconnect – It doesn’t work!

From marketing realities• PPC• Relational telemarketing• Websites• Direct mail• Referrals• Blogs• Apps


The use of smartphones is booming!


B.Y.O.D


Are you being left behind?


Don’t get left behind

Check the reality with;•App’s•Apples to accounting•Mobiles to MYOB


How does your website make you react?


Sadly, this website differentiates the firm.... In the wrong direction!


30 enquiries in 16 weeks since going live

Doubled phone enquiries

Websites work!

How seriously are you taking yours?


• How will your firm respond?• What steps are you already taking?• Three firms I’ve met with in the last week

alone have reported annual net growth of between 10-20%


Integrate


Key Threats still ahead...

• Apples to Accounting...• Your current clients...• Compliance fees...• Legislation...


• How will you respond to the cloud?• Value is more vital than ever• Communication & Accessibility are key


Don’t traverse alone

…Don’t traverse them alone…


Proven consultants for the Accountancy profession

• David Oliver

• Joel Oliver

• Dan Richards

• John Braithwaite

• James Potter

• Richard Rouse


Trusted by....

Download - Accountants the market place and threats ahead - practice growth consultancy, sales for accountants by insight marketing

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