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September 6th, 2013
Optimal Commercial Data and Analytics Service Models:
An Overview
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Our Expertise
Pharmaceutical Data and Informatics Nintai Partners’ leadership has nearly a quarter century of experience working with pharmaceutical data and informatics. Working with everything from traditional IMS sales data, regulatory CDISC, evidence-based medicine data, and ACO-performance metrics, Nintai Partners provides the most comprehensive knowledge in the marketplace. Deep Understanding of Changes in Pharmaceuticals It isn’t just the breadth and depth of data changing the pharmaceutical world. These data sets are part of a tremendous change in the industry, ranging from drug discovery/development outsourcing, a transition from traditional sales to account-based selling models, and the increasing role of specialty drugs in pharmaceutical companies. portfolios. Putting It All Together Nintai Partners presents a truly innovative approach to creating executable solutions. No engagement is the same and we pride ourselves on unique, partner-driven solutions. We are not afraid to discuss finding and best practices from outside the industry, as well as providing unvarnished recommendations to our partners.
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Data Services Solution: Core Strategic Drivers
No industry has survived by continually cutting their way to survival. The ultimate long term health of the industry will
be driven by sustainable and profitable growth. To achieve this, continued increases in productivity need to occur with
R&D in order to drive the IRR.
New relationships will need to be created – with incentives for both cost savings and corporate growth. These relationships will require more flexible
and integrated business models.
The industry has never been a leader in the use of informatics, technology, and integrated data
platforms. The increasing digitization of data at all levels (EDC, EMRs, eCTD) is going to
fundamentally change the way we make decisions.
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Data Services Solution: Nintai Partners’ Evaluation Process
Strategic Need
Step 1
What is the strategic need of the data infrastructure?
Data Sources
Step 2
What currently makes up data source inventory?
Data Ownership
Step 3
Who currently owns/sponsors each data asset?
Data Update/ Validation
Step 4
How are these data sources updated and validated?
Data Access/ Rights
Step 5
Who has access to data and at what authority ?
Data Regulatory Needs
Step 6
What regulatory requirements are required for data?
Nintai Partners utilizes a proprietary six (6) step process to help assess our partners in their data governance structure. This process assures key constituents that the business processes and current assets are maximized.
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Data Services Solution: Nintai Partners Methodology
As an example of Nintai Partners’ proprietary process, illustrated below is an example of how we might approach Phase I (Strategic Need).
Data Governance Board
Sales Sales Ops Marketing IT/IS Finance Regulatory Clinical
Corporate Strategy &
Key Objectives
What do we want to achieve from a new
data informatics strategy and organization?
Business Questions Answered
What questions need to be answered by the
proposed strategy, governance, &
structure?
Proposed Governance
& Data Model
What is the best structure and model to answer required questions and meet
key objectives?
Business Improvement
What changes in business processes can drive greater
results and improve outcomes?
Performance Review
& Actions
What tools can be utilized to measure
performance versus goals and create
executable change?
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Data Services Solution: Example of New Data Requirements
Key Tools in ACO Performance Measurement
Specialty Pharmacy
Data
Emphasis on Lx Data
Patient Adherence
Pharmacy Performance
Operations Performance
Clinical Metrics
Economic Measures
Evidence Based Medicine
Emphasis on EBM
Collaborative Research
Doctor Dashboards
Doctor Impact Labeling
Research Meta Analysis
Guideline Consortiums
New Data Sets/Tools
Prescription Data
Emphasis on Rx Data
Pharma Market
Benchmarking
Forecasting
Pricing & Market Access
Sales Force Performance
Existing Data Sets/Tools
Sales Data
Emphasis on Sales Data
Hospital Dispensed
Non-Reimbursed
OTC (As Applicable)
Price Deviation
VAT Status
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Data Services Solution: Case Studies of Nintai Partners’ Work
Case 1: Strategic Shift to Specialty Pharmacy (SP) Portfolio Working with a team from McKinsey, Nintai Partners developed a targeted data governance structure which met with key findings. For example, the ability to create a fully integrated message to specialty physicians about efficacy was roughly 6 times more powerful than promoting a new MoA. This meant data MUST be fully integrated internally through a stringent data governance process and included several outside data sources to demonstrate EBM performance.
Enterprise Data Warehouse
Internal Data
Physician prescription data Anonymous patient-level data
Payer data CDSC ETMS
Pre-Clinical (e.g. Dosing Safety) Phase IV Data
External Data
Research Meta Analysis Patient Adherence
Pharmacy Performance Clinical Metrics
EHR Blinded Data Guideline Measures
CMS Guidelines
Targeted Specialist
Campaigns
ACO Performance
Payer Formulary
Reimbursement
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Case 2: Developing Model Data Governance Model for TBG Integration Early last year, a partner asked Nintai Partners to evaluate the best data governance model to integrate a traditionally independent therapeutic business group (TBG) structure. Utilizing an integrated, multi-department approach Nintai Partners created working groups under a Data Governance Board to review and come up with dynamic solutions addressing specific concerns.
Data Services Solution: Case Studies of Nintai Partners Work
Political/ Regulatory
Impacts
Reporting/ Insights Impact
Business Process Impact
Financial Impact
Vendor Impacts
Identification of Key Questions, Issues, and Responsibilities
Identification of Working Group Solutions
Roll Up Report to Data Governance Board and TBGs for Feedback