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Education and
Encouragement
For Pedestrians
and Bicyclists in
Tampa Bay
Presented by
Julie Bond, MPA, LCI Senior Research Associate
Center for Urban Transportation Research
University of South Florida
Funded by FDOT
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WalkWise Tampa Bay and Tampa BayCycle are
grassroots efforts providing pedestrian and bicyclist
safety education to citizens and guests in the
Tampa Bay area
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Source: Florida Traffic Crash Statistics Report, 2012
10 Year Trend – Pedestrian Fatalities
Florida
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MISSION STATEMENT:
Tampa BayCycle
promotes safe and
enjoyable biking for
everyday transportation
and recreation for a
livable community.
Founded in 2007, Tampa
BayCycle was created
by the joint efforts of the
New North
Transportation Alliance
and the Tampa
Downtown Partnership
and funded by the
Florida Department of
Transportation.
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95
119119
124121
118
94
76
120
116
50
100
150
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Source: Florida Traffic Crash Statistics Report, 2012
10 Year Trend – Bicyclists Fatalities
Florida
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• Over 1,600 presentations to diverse audiences (2009-2014)
• Over 22,000 Ambassadors have taken the pledge
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Have Laptop, Will Travel
• Projectors
• Laptops
• Audience Response System (ARS)
•Reflective Backpacks •Bike Lights •Reflective Bands •Bookmarks •Safety Handouts
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Targeted Audiences
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The WalkWise Tips
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Always be alert. Never text or talk on your phone
while crossing a road.
WALKWISE
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Audience Response System
• Choose by clicking on the corresponding number
• Change answer prior to the poll closing – last answer will be recorded
• All answers are anonymous, and stored for reporting
• Participation is voluntary
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When sidewalks are not available on a roadway, as a pedestrian you should:
1. 2.
15%
85%
1. Walk on the shoulder AGAINST TRAFFIC
2. Walk on the shoulder WITH TRAFFIC
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It is legal for a bicyclist to ride on a roadway with traffic.
1. True
2. False
True
False
15%
85%
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Riding with traffic is legal.
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At a crosswalk with a pedestrian signal, you can START crossing with which of the following signals:
A. Flashing Hand
B. Steady Walking
C. Flashing Hand w/countdown
D. Steady Hand
Flash
ing H
and
Steady W
alkin
g
Flash
ing H
and w/c
ount...
Steady H
and
0%
12%8%
81%
A B C D
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30,000 cards have been distributed to
guests at hotels along Gulf Blvd.
This program will go
state-wide!
Public-Private Partnerships
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30,000 cards are currently being
distributed in racks at hotels along Gulf Blvd.
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Empower Yourself and Others
I pledge to WalkWise, Bike Smart and Drive Safely and spread the word about the importance of pedestrian
safety to my friends, family, neighbors,
colleagues and others!
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• Social marketing research has shown that taking a written pledge, particularly with one’s peers or community, is a great motivator for action (Lee and Kotler, 2008).
• Over 14,000 people have taken the WalkWise Pledge to date at over 1,300 presentations, events, and sweeps.
The Power of a Pledge
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Key Findings
Key findings from the collection of data through the audience response system show that learning retention was high:
– Before the presentations, only 65 percent of valid respondents correctly answered that a pedestrian should walk on the shoulder against traffic when sidewalks are not available.
– Immediately after the WalkWise presentation, about 90 percent of valid respondents answered correctly.
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Key Findings
A similar finding was observed for safe bicycle behavior.
– Before the presentation, only 42 percent of respondents correctly answered that bicyclists are allowed to ride on sidewalks.
– After the presentation approximately 93 percent correctly responded that bicyclists are allowed to ride on sidewalks mixed with pedestrians.
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• Presentation - interactive & fun utilizing an ARS • Presenters – enthusiastic, knowledgeable, committed • Length/Customization – 15 minute perfect as meeting add
on; 30 minute and 1 hour presentations • Sweeps - conducted along high-crash corridors, dropping
off literature and talking one-on-one • Feedback - customer feedback was utilized immediately • Innovation - voice-over videos for office monitors • Response –clients received quick response • Pledge – Taking pledges has proven effective, increasing the
likelihood that the target market will actually follow through with a good intention.
Key to Success
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Julie Bond [email protected]
813.974.9799
Center for Urban Transportation Research University of South Florida
Tampa, FL 33620