Transcript
Page 1: ACT e-Guerilla Marketing

ACT Guerilla e-Marketing

Page 2: ACT e-Guerilla Marketing

Who am I?

Linda Parkinson-Hardman

Social Entrepreneur, Internet

Mentor, Speaker, Writer, Diva,

Blogger & Founder of The

Hysterectomy Association

Page 3: ACT e-Guerilla Marketing

What do I do?

Help YOU put YOUR social, online and internet marketing plans in place.

Create the links you need and automate as much as possible to save time AND money

Train you and your staff to use the technology

Page 4: ACT e-Guerilla Marketing

What am I going to do today?

Explore some of the issues that prevent you from using social networks for business

Explain why the ACT marketing model is the only one you should be concerned about.

Give you concrete examples of how the ACT marketing model works WITH social networking that you can take away and use TODAY.

Page 5: ACT e-Guerilla Marketing

© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

ACT Marketing Model

A = Attraction

C= Conversion

T= Transformation

Customers 'see' you

Then they engage with you

Then they buy from you

Page 6: ACT e-Guerilla Marketing

© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

ACT & Social Networking

Facebook - Over 120 million active users LinkedIn - 50 million members in over 200 countries Twitter – around 8,000,000 members Blogging - 133,000,000 blogs indexed by technorati YouTube – 100,000,000 videos viewed every day.

http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/

Page 7: ACT e-Guerilla Marketing

© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

How does it work?

Six Degrees of Separation: (also referred to as the "Human Web")

refers to the idea that, if a person is one step away from each person

they know and two steps away from each person who is known by one

of the people they know, then everyone is at most six steps away

from any other person on earth.

FOAF principle

Page 8: ACT e-Guerilla Marketing

What does this mean for ME?

Page 9: ACT e-Guerilla Marketing

But where are they?

Page 10: ACT e-Guerilla Marketing

© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

How does it work in practice? Hysterectomy Association

Founded in 1996 First website in 1997 It provides information and support to women Self supporting via products it sells online Has around 145k – 200k visitors every month Mailing list of about 16,000 There is ALWAYS someone on the forums

Page 11: ACT e-Guerilla Marketing

© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

HA Social Networking - A ATTRACT ATTENTION

Website Facebook group Twitter profile LinkedIn profile Website is a blog Amazon blog (as I'm an author)

Page 12: ACT e-Guerilla Marketing

© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

HA Social Networking - C CONVERSION

Engage with discussion on Facebook Use the forums Reply to 'Tweets' Become friends on LinkedIn Give away a free booklet + daily hints & tips

Page 13: ACT e-Guerilla Marketing

© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

HA Social Networking - T TRANSFORMATION

Women buy products and services They become a member Many send in feedback, hints & tips, testimonials They recommend to others Some put up posters in surgeries Almost all tell their healthcare providers about us

Page 14: ACT e-Guerilla Marketing

© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

How does it all hang together?Linkedin, Twitter, Facebook are all updated

automatically whenever I add content to the website.

When I send out a newsletter it is automatically sent to Twitter.

Everything encourages women to sign up for free our free booklet and/or hints & tips.

Page 15: ACT e-Guerilla Marketing

Where do YOU start?

Start with LinkedIn.

This is where YOU

can make the greatest

difference in the shortest

Possible time.

Page 16: ACT e-Guerilla Marketing

30 Day Challenge

- Raise £400,000 for charity in 30 days

- Prove social networking for business works

- By selling 200,000 copies of LinkedIn Made

Easy

www.whoselinked.com


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