How Did Florette ‘PepperCress’ Salad
Drive Trial?
Campaign Objective: Launch PepperCress Salad & Drive Product Trial
Ad Media: Free Product Coupon Boosted Media Performance
Source: Evolution Insights research for Coupons.com, Feb 2013
56% of primary
shoppers say online ads
with coupons grab their attention
more than those without*
Facebook: Competition& Coupon Offer Rewarded Existing Fans
Competition with coupon prize
(amongst others) helped Florette to socially engage
existing audience
Brand Website: Free Bag of Salad Used To Incentivise Registration
Data Collection enabled
Florette to build
their ongoing dialogue with
customers
Email: Existing Customers Leveraged For Cross-sell
Encouraged trial by
cross-selling to a pre-engaged /
qualified audience
The Results: Maximised Opportunities For Trial; Encouraged Social Sharing; Enhanced Digital Campaign Performance
Enhanced Digital Campaign Performance
Maximised Opportunities For Trial
Encouraged Social Sharing
Discover How To Activate Your NPL Campaigns
To learn more about Brand Activation, & view other examples from Gu,
Bakers, Ribena, Tesco & Flora, take a look through the slide decks on our
SlideShare profile page >
