Transcript
Jennifer GregorGodfrey & Kahn, S.C.
American Advertising Federation-MadisonNovember 18, 2013
#AD LAW
Advertising law
Basic principles
Digital advertising
Ads in small spaces
True
Substantiated
Fair
Digital advertising
Blog posts and
testimonials
Hyperlinks and disclosures
Ads in small spaces
Desktop
Mobile screens
Mobile screens
May be inadequate
#ad#spon#paid#samp
#ad#spon#paid#samp
FTC approved
Remember disclosures, even in small spaces.
Ad: Everybody knows I love #MyMom!@1800flowers Mother’s Day is on Sunday! Love your momma! Love u @pattiemallette -bit.ly/YmjAJ1
Thanks @blackjet for the complimentary flight to Silicon Valley! #wecantstop #ad
