Make everything as simple as possible but never simpler
A person who never made a mistake never tried anything new
-Albert Einstein
@ChrisAlders / [email protected], May 30, 2012
@ChrisAlders
Surfing strategy freak | Passion for old skool motorcycles, surfing perfect waves & martial arts + mind blowing insights!
Strategy Director | Fitzroy
@ChrisAlders / [email protected], May 30, 2012
Links: focus en aandacht voor detail
Rechts: Holistisch beeld en context
@ChrisAlders / [email protected], May 30, 2012
@ChrisAlders / [email protected], May 30, 2012
CONCLUSIES?
Om een ervaring te creëren moet je beide hersenhelften laten samenwerken.
‘zulke momenten blijven kleven’
@ChrisAlders / [email protected], May 30, 2012
@ChrisAlders / [email protected], May 30, 2012
@ChrisAlders / [email protected]@ChrisAlders / [email protected]
bron: Ray Kurzweil, Futurist
Wednesday, May 30, 2012
Technologie ontwikkelt zich exponentieel. ‘de processor van een iPhone zal in 2020 het formaat van een bloedcel hebben’ -Ray Kurzweil
@ChrisAlders / [email protected]@ChrisAlders / [email protected], May 30, 2012
The Wilderness Downtown -Arcade Fire (We Used to Wait)
with Google
@ChrisAlders / [email protected]@ChrisAlders / [email protected], May 30, 2012
@ChrisAlders / [email protected]@ChrisAlders / [email protected], May 30, 2012
850 miljoen Facebook gebruikers
140 miljoentwitteraars
150 miljoenLinkedin leden
30 miljard shares per maand op Facebook
@ChrisAlders / [email protected], May 30, 2012
‘Consumers produce more media than any any brand or media company ever will’
-Brian Sollis, The end of business as usual
@ChrisAlders / [email protected], May 30, 2012
@ChrisAlders / [email protected], May 30, 2012
‘Technology is turning the mass marketinto millions of niches’
-Chris Anderson, The long Tail
@ChrisAlders / [email protected], May 30, 2012
CONNECTED CONSUMER
@ChrisAlders / [email protected]
Mond tot mond reclame was nog nooit zo zichtbaar
Wednesday, May 30, 2012
CONNECTED CONSUMER
@ChrisAlders / [email protected]
The Sounds of Hamburg - The Hamburg Philharmic Orchestra & Jung von Matt
Wednesday, May 30, 2012
2. Consument is producent in continu ontwikkelend medialandschap
@ChrisAlders / [email protected]@ChrisAlders / [email protected], May 30, 2012
CONSUMENT:
Weet met social media zijn stem te vergroten
Wil betere producten, service en prijzen
Negeert steeds makkelijker alles wat niet relevant is
....collectief@ChrisAlders / [email protected]
Wednesday, May 30, 2012
2de scherm#TVOH Trending Topic
‘Gebruik van internet en tv is bijna gelijk’
-Forrester 2011@ChrisAlders / [email protected]
Wednesday, May 30, 2012
3.De consument gebruikt nieuwe technologie als een tool om zijn leven makkelijker en beter te maken
@ChrisAlders / [email protected]@ChrisAlders / [email protected], May 30, 2012
1. HOLISTISCHE ERVARINGEN BEKLIJVEN
2. CONSUMENT IS PRODUCENT VAN MEDIA
3. SOCIAL MEDIA EN TECHNIEK ZIJN TOOLS OM ERVARINGEN TE CREËREN
@ChrisAlders / [email protected]@ChrisAlders / [email protected], May 30, 2012
@ChrisAlders / [email protected], May 30, 2012
‘It is not the strongest brand that survives nor the most intelligent
It is the one that is most adaptable to change’
@ChrisAlders / [email protected], May 30, 2012
“Give up control and give it away, ...
The more you give your idea away, the more your company
is going to be worth.” -Seth Godin
@ChrisAlders / [email protected], May 30, 2012
@ChrisAlders / [email protected]
Wordt onderdeel van het netwerk
Netwerk is niet altijd digitaal
Wednesday, May 30, 2012
@ChrisAlders / [email protected], May 30, 2012
@ChrisAlders / [email protected], May 30, 2012
Ontwikkel een ecosysteem waarin jouw consumenten samenkomen, interacteren en delen
@ChrisAlders / [email protected], May 30, 2012
@ChrisAlders / [email protected], May 30, 2012
@ChrisAlders / [email protected], May 30, 2012
@ChrisAlders / [email protected]
ADAPTIVE MARKETING =
ADAPTIVE PEOPLE
‘not a new marketing theory’
Wednesday, May 30, 2012
@ChrisAlders / [email protected]
‘The best advertising is not advertising’-Rei Inamoto, Chief Creative Officer, AKQA
Wednesday, May 30, 2012
