Download - Adp social recruiting
Social Recruiting 101
ADP/Virtual Edge User Community July 26, 2012Presented by
Carmen HudsonRecruiting Toolbox
Two Hour Tour
• Introductions – personal comfort with social media
• Social media platforms and trends• Getting started– Social recruiting roadmap– Productivity secret sauce
• Measuring successAdvice Opinions and examples along
the way
Ground Rules
• Turn your phones ON• Hashtag is #adpvesocial• Embedded Q&A• Let’s have a good time!• My goal: to show you at least one
shiny object that will blow your mind
There will be dancing
Peopleshark’s Philosophy
• Social media is here to stay– But email isn’t
• Linksters think very differently about privacy, freedom of speech and information transparency
• We live in exciting times – you can ride the wave or sit on the sidelines (either is OK)
• The old rules/laws of HR still apply (and that’s a good thing!)
You’re worried about…
• Productivity• ROI• Public nature of social media• Company image• Management buy-in• Legal troubles• What else?
Two Hour Tour
• Introductions – personal comfort with social media
• Social media platforms and trends• Getting started– Social recruiting roadmap– Productivity secret sauce
• Measuring successAdvice Opinions and examples along
the way
Where do your candidates hang out?
LinkedIn Innovation
Twitter is great for sourcing.
Highlight is awesome. And creepy.
Trend: Centralizing Activity
Trend: Social Profiles
Trend: Reverse Referrals
Trend: Mobile
Trend: Social Media Management
• Dedicated resources• Distribution/Productivity• Measurement• Monitoring and Listening
Two Hour Tour
• Introductions – personal comfort with social media
• Social media platforms and trends• Getting started– Social recruiting roadmap– Productivity (the secret sauce)
• Measuring successAdvice Opinions and examples along
the way
I stole this from marketing
Create a roadmap
Career Site
Social Media Presence
Individual Recruiting Activity
CRM + ATS
Inbound/Outbound Social Recruiting “Team” (Micro +
Macro)
Specialized social media applications
Talent Community
Managing your social life
What to measure
• Career site Google analytics• Friends, fans, followers, influence,
engagement over time• Source of hire and source
effectiveness• Time spent/productivity• Candidate quality
Let’s Dance!
Please connect with me• Twitter: @Peopleshark• LinkedIn: www.linkedin.com/in/carmenhudson• www.recruitingtoolbox.com
Upcoming events• ERE Expo
– Sept 5-7 Hollywood, FL
• Mrecruiting Camp– Sept 14 Atlanta, GA
• SourceCon– Sept 20-31 Dallas, TX
• Recruiting Toolbox Leadership Lab– Sept 26-27 Mountain View, CA