Download - Africa business news Gary Alfonso
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SESSION THREE STREAM 1: GOING BIG - Scaling Your Media Business to Build Pan-African Brands
Session Chair: Thebe Ikalafeng (Brand Africa)
Presenters: Gary Alfonso (CNBC) Nduka Obaigbena (ThisDay) Dr Tamela Hultman (Allafrica)Charles Onyango-Obbo (Nation Media Group)Marie-Roger Biloa (African International Magazine)
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AFRICA BUSINESS NEWS
Established CNBC Africa in June 2007. Since then – more than 600 thousand minutes of AFRICAN content. Interviewed more than 5000 business leaders, entrepreneurs, analysts.Operational break-even – year 5. Business model – 100% advertising and sponsorships, revenue share. Launched Forbes Africa in September 2011. Initial plan – 50% local content. Response from continent – 75% local content.Profitable from day 1. Initial plan – monthly. Fortnightly by mid-2012.
CNBC Africa & Forbes Africa limited onlineABN Digital – reaching 2 million views of online videosOnline visitors – Asia, USA (Diaspora), Europe Leverage business news content – TV, print & radioNext frontier – 1 billion mobile phones in Africa
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DISTRIBUTION: 4.1 MILLION DStv HOUSEHOLDS & OFFICES
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BUREAU ROLL-OUT
GOAL 2011-2014:
Target media companies, broadcastersand media entrepreneurs in Sub Sahara Africa for bureau partnerships.
Terrestrial broadcast deals.
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BUREAU ROLL-OUT 2011 - 2014
Namibia Zambia Ghana Mozambique UgandaRwandaAngolaMauritiusBotswanaEthiopiaSenegalDRC
*Work within legislative frameworks*In 18 countries by end 2014
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CHALLENGES
• Different countries
• Different legislative frameworks & regulatory environments
• Cost of travel
• No incentives for media investments
• Political interference
• Skills shortages
• Business news as a genre – far behind general news
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OPPORTUNITIES
• Massive market – 1 in 4 people by 2050 will be African
• Mobile phone market at its infancy
• Digital migration in technology will align television, mobile and digital structures
• More free information creates more opportunities for niche information
• Social media integration – more reporters, more unique content
• Storytelling
• Lower barriers to entry in new business models
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Is the internet the tsunami of newspapers, radio, TV and all
things media?
THE BIG QUESTION
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Content!
THE SECRET REVEALED
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Thank You