1

Growing business through strategic understanding of

consumer response

2

Strategic & tactical marketing decision-

making mustfocus on

howconsumers

make purchase decisions

3

Purchase

Inertia

Purchase Intent

Brand perception

Drivers of consumer purchase behavior

4

Purchase

Inertia

Purchase Intent

Brand perception

Drivers of consumer purchase behavior

Products

Pricing

Media

Store

Shopping

Competitors

Social

External factors

5

Consumers

Competitors

External Influences

Short v Long term

Analysis

Data

Budget

Many dimensions of marketing decision-making

?

6

Launch new productsBuild strategic marketing plansImprove mix and flighting

Product P

rice

Place

Promotion

Deliver more revenue, profit, brand & share

MIX

7

• Drive long term strategic change in marketing decision-making methods

• Provide training to over 2,000 senior marketers, globally

• Build consumer centric software (MarketSim)

North America

Russia

Malaysia

Hong Kong

Vietnam

Kenya

Strategic decision-making support Global experience

Sri Lanka

Singapore

Japan

Morocco

Indonesia

Tanzania

ProRelevant

+1 404-816-4344, Atlanta, USA

+65 9185-6443, Singapore

www.ProRelevant.com