CraftingGreatProducts
@rosspw
Agile UX Design in Practice
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Building Great Products
Great products...exceed user needs to the extent that design
quality directly contributes to business growth.
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Building Great Products
any keymetric
Great product design is an organic driver of scale.
ROSS/PW.com@rosspw
Building Great Products
any keymetric
Great product design is an organic driver of scale.
ROSS/PW.com@rosspw
Building Great Products
Building Great Products
is really !@#$% difficult!
Same goes for... Startups. Games. Music.
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Building Great Products
11 out of 12 startups fail.
Source: http://blog.startupcompass.co/
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What can we do as UX designers do to increase the battingaverage of the products we contribute to?
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Building Great Products
The motif is the smallest atomic unit which inspires everything else.
Motif.
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Building Great Products
Motif.Guernica. The motif is the tragedy of war. From a simple
sentiment came a painting of deep complexity.
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Beethoven.
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Building Great Products
Design perfection = can’t add or take away anything.Beethoven achieved that in music through a focus on motif.
http://youtu.be/rRgXUFnfKIY?t=6s
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Building Great Products
The motif in the 5th symphony is transposed and transformed continuously.But it all stems from the same atomic unit.
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Building Great Products
A motif is something iconic. So iconic you can put it on a pillow.
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Building Great Products
You know you’ve done something right,when your product is made into a pillow.
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Building Great Products
Great product designstems from a motif.
What does this mean for UX?
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Building Great Products
Vine’s motif = 6 second videos.The Sign in screen? a 6 second video.
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Building Great Products
iOS’s home screen = swipe and tapMissing features (cut and paste). It was focused, it was prioritized.
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Building Great Products
Twitter’s motif = the tweet
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Building Great Products
if you’ve ever tried to send a DM, you’ve noticed DMs suck in comparison.
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Building Great Products
UX Designers areoften asked to
de-prioritize& un-focus.
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Annotate every detail.Consider every edge case.
“wireframe monkey”
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Building Great Products
End up in the weeds of UI specs. It’s easy to lose a singular focus here.
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Building Great Products
Agile = great ways of working in teams & tools for process management
Oh, wait, I know!!Let’s be lean and agile!
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Building Great Products
But in each sprint, the big picture is lost.
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Building Great Products
Behind every great product is someone who who championed the Motif.
Great design owes its sense of inevitability to this.
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Building Great Products
Motifis like MVP, but
even more focused.
A screen or an interaction, not a complete product.
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Building Great Products
MotifFeature creep is the opposite of
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Building Great Products
Every product has a motif. Some do it better than others.
+ Facebook = status post.
+ Amazon.com = product search.
+ Vine = 6 second clip.
+ iPhone = swipe.tap.
- LinkedIn = profile.
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Building Great Products
LinkedIn Profile ResumUp.com
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Building Great Products
Motifspans user types.
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Building Great Products
Motifis the marketing.
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Building Great Products
As UX Designers, we’re the owners of the motif.
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Building Great Products
Anytime we design a screen, feature, or system, the motif should inform us.
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Building Great Products
OwntheMotif.
Thank you.
@rosspw
